Abstrak Usaha Mikro Kecil dan Menengah harus memiliki daya saing supaya tetap bertahan, meski persaingan usaha saat ini semakin ketat. Salah satu aspek untuk meningkatkan daya saing adalah media pemasaran yang tepat yang menggabungkan antara media pemasaran offline (konvensional) dan online. Media pemasaran yang dimiliki oleh Usaha Mikro Kecil Menengah DEDE SATOE sebelumnya masih konvensional yaitu dilakukan secara offline, sehingga pertumbuhan pasarnya juga sangat lambat. Tim Program Pengembangan Produk Unggulan Daerah betujuan membantu DEDE SATOE melengkapi media promosinya dengan media promosi online untuk memperluas pangsa pasar serta mempercepat pertumbuhannya. Tahap yang dilakukan adalah analisis platform e-commerce, pendaftaran, pelatihan dan pendampingan penggunaan platform e-commerce, serta dilakukan pemantauan dan rekapitulasi hasil penjualan melalui platform e-commerce tersebut. Hasil yang diperoleh adalah jumlah transaksi dan jumlah produk yang terjual di 5 platform online yaitu Tokopedia, Bukalapak, Shopee, Lazada dan Blibli mengalami peningkatan signifikan dari periode Juli-Desember 2019 ke Januari-Mei 2020. Di masa datang UMKM harus lebih fokus untuk mengelola penjualan melalui platform e-commerce supaya lebih optimal.Keyword: media pemasaran; platform e-commerce; promosi; Usaha Mikro Kecil dan Menengah
PurposeOne of the main challenges of organisations today is how to navigate their development into ideal sustainable organisations. However, each readiness level requires a different rubric of indicators. Therefore, this study develops a corporate sustainability maturity model (CSMM), which can be used by organisations to conduct self-assessments, identify their current sustainability maturity levels and transition into mature sustainable organisations.Design/methodology/approachThis CSMM comprises various maturity domains, sub-domains and levels as well as a rubric of indicators for assessing the maturity of corporate sustainability. In its development, a systematic literature review examined existing maturity models, after which a pilot study, based on the literature review, content analysis and expert interviews, was used to create a prototype of the CSSM. Finally, the model was refined and expanded by considering practitioners' feedback and the tendencies of other sustainability maturity models.FindingsOn the basis of the findings, some Indonesian organisations conducted sustainability activities, without having a strategic plan. Moreover, the factors driving organisations to conduct sustainability efforts included external and internal pressure. However, typical factors, such as awareness of sustainability and organisational reputation gained from conducting sustainability activities, were insignificant in the sample.Originality/valueThis CSMM is the first sustainability maturity model developed for readiness assessment in an Indonesian context. Through this CSMM, organisations can determine their current readiness level of sustainability maturity and choose the correct indicators to help improve each sustainability domain in the matrix.
Sustainability, with the concept of “triple bottom line”, has been growing as a “trending topic” recently. It is no longer a paradox; it is now about how to turn this challenge or opportunity into day-to-day management decisions to achieve advantage in both financial performance and corporate sustainability. In conjunction with it, there is a growing need for a better way to develop, assess and measure organization’s sustainability performance. This paper discussed a three-stage systematic literature review that is being deployed as the research framework, to scope how sustainability assessments have been developed recently and to formulate the State of the Art for future research. It reviewed 63 selected articles out of 875 papers from Science Direct database. Based on our review, as the novelty proposed by this publication, there were two major approaches used in developing sustainability assessment i.e. criteria-based and model-based approaches. Both approaches had similar popularity in publication: 57% for criteria-based and 43% for model-based. Each had its strengths and weaknesses, but the model-based approach was chosen for future development of the conceptual framework. Furthermore, the review indicated that several main concepts were being used for sustainability assessment and guided the future development into the concept of Business Process Management and Corporate Sustainability.
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