Two of the key challenges of the 21st century are the sustainable use of natural resources and global climate protection. The car-sharing service has emerged as an alternative to vehicle ownership and can contribute to addressing the economic and environmental challenges posed by mobility. However, for this to happen, consumers must be willing to use car-sharing services, which need to develop a consumer-driven perspective. This study explores consumers' perspectives by investigating online reviews on car-sharing in google play website. A text-mining analysis of online reviews in Korea was conducted. Four topic-modeling keywords on car-sharing services were analyzed with text data regarding the last three years. Understanding chances and risks as well as advantages and disadvantages from consumers' perspectives aids the planning and designing of a better car-sharing service. This study reveals grass-root opinions from consumers and implies that car-sharing service providers have to meet market demands in order to increase market penetration.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.