Pollen substitute are an artificial honey bee feed that is useful for increasing the productivity of honey bee colonies, especially during famine. The use of pollen substitute in Indonesia is currently very limited. This study aimed to derive information from honey bee breeders and stakeholders regarding the resources and demand for pollen substitute in increasing honey bee productivity in Indonesia. Qualitative descriptive analysis was conducted with focus group discussion and distribution of a questionnaire related to understanding of pollen substitute and willingness to pay for pollen substitute. The results of the focus group discussion stated that pollen substitute are one way to reduce production costs and increase honey bee productivity. Around 75% are willing to buy pollen substitute at a higher price for the benefits they offer. 16.7% and 58.3% of the respondents are willing to buy pollen substitute at 5% and 2%, respectively, of the price per kg of honey sold at harvest.