With the continuous development of computer and network technology, people's life has been inseparable from the Internet. Consequently, Internet users rapid grow, online shopping boom, clothing industry e-commerce rapid rise, change pattern of garment industry, at the same time, the proportion keeps increasing. Through careful analyses of the data from China E-business Research Center and iResearch net, this paper researches development trend of e-commerce and clothing commerce, describes the problems existing in China clothing brand e-commerce at the present stage, further, explore new e-commerce marketing mode: O2O, studies and elaborates the operation and promotion method of Chinese clothing brand e-commerce O2O mode.

With the development of the society, in the field of textile people begin to pursue comfort, health and nature clothing. Traditional textile materials rely too such on petroleum and chemical industry, while global crude oil price is rising and the production process is easy to cause environmental pollution. All of these promote the research and development of new textile fiber. Alginate fiber taken from the ocean having rich renewable resources and excellent environmental protection features opens a new and important source of fiber. This paper mainly introduces the development situation, the characteristics and the application prospect of alginate fiber, and elaborates the alginate fiber application in the clothing products.

Experiment of fur fashion design principles and production technology on the use of Jirong rabbit. Starting with fur clothing trends , according to fashion design principles combined with Rex Rabbit hair characteristics , summarized in harmony with color , pattern strengthen decorative effect , deconstruction design reflects the balance and the dividing line reflects the golden ratio . Edging effect reflects the rhythm of Rex Rabbit fashion design principles. And do exploration practices on aspects of the whole fur stitching practices, Choudao technology, and other fabric stitching methods.