A single conversation with a wise man is better than ten years of study. Chinese ProverbWHEN WE GO TO THE history of the word communication, it is defined as derived from a Latin word Communis which means "to share", the word 'Communication' means sharing of ideas, concepts, messages and words expressed through a language which is easily comprehensible to the listener (Kaul, 2009 p.3). In this definition; communication is presented as transmission and reception of a message in comprehensive way where language plays significant role in the process. From the very beginning of the communication as interdisciplinary subject, verbal and non-verbal skills have been simultaneously used. In the early 1940s and 1950s communication as an interdisciplinary subject began to gain ground. In the initial phase, public speaking was emphasized and extensive study on non-verbal as well as the verbal cusses was conducted (Kaul, 2009, p.4

Short and glittering phrases of brand slogans aim to create a long-lasting memory related to the brand. Because of the omnipresence of such slogans in advertising, they have substantial effects on customers. Aiming to investigate the rhetorical strategies and politics of the slogans, this qualitative study has rhetorically analyzed all 28 brand slogans of commercial banks from Nepal, employing an interpretive method. It has adopted the theoretical framework of James H. Leigh, which mainly divides rhetoric into schemes and tropes further splitting them into 41 figures of speech. The study has identified the politics of nationality, intimacy, association, place, togetherness, language, and culture through the rhetorical analysis of the selected slogans. Moreover, the leading rhetorical devices in the slogans seem to enhance the politics of association, drawing the customers’ attention with alluring music and heightening their sense of intimacy with striking, memorable, and emotional effects with the slogans. The study supports expanding the knowledge regardingrhetorical culture in marketing communication. Integrating the responses of the customers and the developers of the slogans and incorporating the slogans from various sectors in further studies may strengthen the argument related to the politics of rhetoric on brand slogans.

Drawn by the dedication of Joyce Carol Oates’s story “Where Are You Going, Where Have You Been?” to Bob Dylan and motivated by her later admission regarding the inspiration of Dylan’s song “It’s All Over Now, Baby Blue” to write the story, the study examines how the song has transmitted its imprints on the story. Inspiration is the theoretical framework for the study, which has been diversely explained by various theorists incorporating its elusive nature. However, they have a common understanding of its role as a necessary condition for creativity. This inquiry synthesizes the literature associated with the song and the story, analyzes the theories related to creative inspiration, and scrutinizes the reiteration of evidence from the seminal song in the story. The reiteration of context, character, and imagery of the song in the story infers the whole story as literary cloning of the song. Ultimately, the study contributes to understanding how a form of art facilitates the audience not only offering joy but also inspiring them for their further creative process and how the seminal work reappears as metamorphosis.

On 15 August 1947, the glory of Indian Independence has introduced with a political hubris, dividing British India into two separate independent nations: secular India and Islamic Pakistan. The partition brings trauma in the life of millions; nevertheless, this trauma itself becomes the victim of nationhood and community both in official history and literary writing. In this background, the study examines how a Hollywood movie Partition directed by Vic Sarin in 2007, exceptionally surpasses that tendency of dividing the community into ‘‘as’’ and ‘‘others’’ imparting Indian partition trauma politically. While analyzing the behavior and action of major characters along with the overall imparted theme of the movie, it rethinks the customary archives of community and nationhood depicting partition memory objectively. The protagonist never pronounces a single word of communal intolerance even when he has been mocked and tortured in the name of religion. Conversely, some characters in the movie always attempt to massacre the truth of trauma spreading communal bile; however, the overall essence and message of the movie keep that alive. Rethinking cultural trauma and using the approach of memory, the study concludes that this in-between movie appears as “West Running Brook” that exceeds the common communalization and perpetual politicization in the history of depicting Indian partition. Eventually, the study establishes that sharing pain seems to work as a healer among victims to overcome their trauma on one side and uniquely it adjoins the British as a party in Indian partition trauma in the next, which has been blurred considering insignificant in the one-to-one conflict between two giants.

Madhavi, a blessed body with eternal virginity, is the central character of Bhisham Sahni's play Madhavi. This paper attempts to explore her boon of eternal virginity as a patriarchal scar inscribed by the society on her womb. How do her ultimate rejection of that scar and the final journey to actual eternity become the insightful performances to respond to the societal body politics? This is the major concern of the study. In this interpretation, mainly the concepts of Michel Foucault and Judith Butler regarding the body politics and the notions of Jennifer Parker-Starbuck, Roberta Mock, and Richard Schechner concerning the body and its performance are synthesized as a theoretical framework to analyze the textual evidence and to observe the performance of the politically conditioned, condemned and trivialized body of Madhavi. Finally, the study ascertains that the perpetually subordinated body gradually comprehends the society and insightfully performs liberty against the hegemonic power bloc. In the play, the proactive proposal of Madhavi to Vishwamitra for lovemaking and her ultimate disappearance into nature in search of actual eternity can be a leading evidence of the insightful performances towards liberty.