It is important to study the case of tourism gentrification which has an impact on human resources, ecosystem services and the role of actors who play planning and socio-economic development of the region. The mountainous landscape at the foot of Mount Lawu offers aesthetic views that other regions don’t offer. This has resulted in increased demands and pressures on the emergence of new cities, where the area that should be conservation land and recharge area becomes built up land. From these pressures and demands, an in-depth analysis of the right tools or policies in sustainable landscape management is needed. This study focuses on the problem of anthropogenic pressure caused by land use change taking into account socio-economic and political factors. The methodology used consists of making maps, calculating and analyzing indicators, linking geospatial and socio-economic data to explore landscape changes and identify the drivers of rapid development. The findings show that the urbanization of tourism at the foot of Mount Lawu is increasing, while the drivers and impacts are different. The development carried out by local communities who do not have permits is very rapid, while unsustainable regional planning and development policies will threaten the aesthetics of the existing natural landscape. In addition, the rapid development in the recharge area has resulted in an increase in surface runoff, which will threaten the iconic tourism, namely gerojogan sewu. To stop land degradation, it is necessary to have a policy that is synergized between socio-economic needs and the sustainability of ecosystem services
Busana secara simbolik merupakan bentuk komunikasi nonverbal yang dapat mengikat suatu komunitas. Pemuda hijrah dalam komunitas Shift di Y outube berusaha menyajikan keberagaman busana dan citra simbolis dalam video-video dakwah yang menampilkan Ustaz Hanan Attaki. Penelitian ini bertujuan untuk mengetahui bagaimana representasi busana muslim yang ditampilkan oleh Pemuda Hijrah di Channel Youtube Shift Media dalam rangka menarik perhatian generasi milenial. Metode penelitian yang digunakan adalah studi etnografi virtual, dengan pendekatan kualitatif yang bersifat deskriptif dan menggunakan teori interaksi simbolik. Hasil penelitian menunjukkan representasi busana muslim yang ditampilkan dalam video komunikasi dakwah Pemuda Hijrah di Channel Youtube Shift Media bertujuan untuk melakukan pembauran dengan jamaah anak muda. Dengan menentukan segmentasi khalayak, kreator Channel Youtube Shift Media mencoba untuk menggeser busana muslim menjadi busana kasual yang lebih dekat dengan milenial saat mendatangi kegiatan kajian dakwah. Proses kontruksi makna denotatif busana muslim ditandai oleh Ustaz Hanan Attaki yang kerap tampil dengan menggunakan kemeja, kaos atau sweater dan penutup kepala model reggae (topi kupluk).Symbolically, clothing is a form of nonverbal communication that can bind a community. Pemuda Hijrah in the Shift community on Youtube tries to present various clothing and symbolic images in da'wah videos featuring Ustaz Hanan Attaki. This study aims to find out how Pemuda Hijrah displays the representation of Muslim clothing on the Shift Media Youtube Channel to attract the attention of millennial generation. The research method used is a virtual ethnographic study, with a qualitative descriptive approach and using symbolic interaction theory. The results of the study show that the representation of Muslim clothing displayed in the communication video of Pemuda Hijrah propaganda on the Shift Media Youtube Channel aims to mingle with young congregations. By determining the segmentation of the audience, the creators of Channel Youtube Shift Media are trying to Shift Muslim clothing into casual clothing that is more suited to millennials when they come to da’wah activities. The process of constructing the denotative meaning of Muslim clothing was marked by Ustaz Hanan Attaki, who often appeared wearing a shirt, t-shirt or sweater and a reggae-style head covering.
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