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Jinjiu’s ceramic bottle has been in China’s wine market for a few years, and the choice of ceramics reflects traditional Chinese design idea of “combination of object and practicability, and manifestation of life with object”， which satisfies consumers’ requirements about national traits, style and taste of wine. This paper will analyze how Jiujin Group skillfully adopted China’s traditional ceramic technology to the design of package and explore a successful way of national package of wine through the example of Jiujin.

Because of the changes in consumer demand and the widely application of information technology in garment field, the custom production of clothing has already made some progress. However, there are still shortcomings in customer participation and collaborative design in the design process, and the personalized needs of customers are not very satisfied. To solve this problem, we propose to combine the garment made to measure (MTM) customization system with participatory customization service, and to enhance the personalization of customized products by transforming the sales platform which connected with MTM system into a customer participation platform. Besides, the custom mode constructed in this paper can not only improve the participation of customers in the customization process, but also connect the MTM system to produce one-piece flow efficiently. Finally, based on the actual data provided by the partner, this paper conducts a simulation experiment on the production process. The experimental results show that the connection efficiency between the customized platform and the factory production is optimized under the modified production mode. In addition, the mode also improves the production management level of relevant parties.