The present research paper focused on the phenomenon of innovation as a key solution for business success as it relates to corporate environmental responsibility (CER). The ultimate aim of CER is to prevent and even eliminate, if possible, the harmful impact of business performance on the environment. Every modern company should adhere to the obligations of CER since environmental pollution is a serious hazard that endangers future existence of humankind. For example, it is essential to implement strategies that can contribute to air and water protection. Ecological innovation emerged on the grounds of such urgent needs of environment. Eco-innovation strives to make a transition from business with harmful effects to one of the accountability. Therefore, the present study aimed to review relevant, reliable and up-to-date sources dealing with eco-based innovations in the context of CER. A qualitative research is selected so as to collect sufficient amount of detailed credible data on the issue of concern. The given paper relied on a secondary research encompassing literature review and relevant case studies and a survey as the primary research. Based on the outcomes, several innovations were identified and presented to the target audience.

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Ecological enrichment is not the growth of the economic value of a business entity and the use of surplus to fund deficits, but the coordinated growth of corporate citizens’ ecological value and economic value, which is conducive to the positive evolution of ecological beauty and economic vitalization. Through the game model, this paper makes a game analysis of various possibilities of the game of ecological enrichment and further gives a balanced solution to the impetus of ecological enrichment. Positive-sum return, return equilibrium, and dynamic equilibrium are all the necessary conditions for the positive selection of repeated games for corporate citizens’ ecological enrichment and play a decisive role in the impetus of ecological enrichment.

The ultimate purpose of Corporate Environmental Responsibility (CER) is to prevent harmful influence of business activities on the environment. Each company should be obligated to adhere to it since environmental pollution is a serious threat for the future of mankind. Based on this urgent need, ecological innovation appeared. It purports to make a transition from a harmful business to a more accountable one. Hence, the contribution aims at studying how different, most developing countries, have been approaching and practicing CER to propose a more practical and general framework strategy with a qualitative methodology encompassing common accepted steps to drive improvements in the efficiency of CER and Eco-Innovation. Such a framework focuses on innovation as a key to business success aligned with CER and it is based on previous eco-based innovations in such a context. Necessary data will be collected by a survey questionnaire about several case studies.