Konsumsi pinang di Kabupaten Timor Tengah Utara suda berlangsung lama dan terus berkembang hingga saat ini. Penelitian ini memiliki tujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan konsumen dan preferensi konsumsi pinang kering iris pada masyarakat perbatasan Timor Tengah Utara. Penelitian ini dilaksanakan pada bulan Januari-Februari 2022.Metode analisis data yang digunakan adalah deskriptif kualitatif dan analisis regresi logistik. Variabel usia, jenis kelamin, kebiasaan, rasa, dan tekstur secara bersama-sama berpengaruh terhadap preferensi konsumsi pinang kering iris. Usia dan tekstur dari pinang kering iris berpengaruh signifikan terhadap keputusan masyarakat Kecamatan Miomaffo Timur dalam mengkonsumsi pinang kering iris. Tekstur menjadi preferensi konsumen untuk memilih pinang kering iris yang dikonsumsi.

People in North Central Timor Regency used the areca as their customary symbol and a pivotal part of their daily social life. This study aims to describe the factors affecting people's decision and preference to consume dry sliced areca nut sold in the market near the North Central Timor border. The population of this study was 259.000 people in the north-central Timor regency. As many as 360 people were recruited as the study samples using Isaac Michael's table with 10% margin of error. The study was conducted between December 2021 and February 2022. The collected data were analyzed using qualitative descriptive and logistic regression analysis techniques. This study found that age, gender, psychological factor, taste, and texture simultaneously affect consumers' decision in consuming dry sliced areca nuts. Age and texture were found to significantly affect the consumers' decisions in the North Central Timor Regency. Meanwhile, the texture was found to affect consumers' preference in selecting the dry sliced areca nut.

Betel nut consumption in North Central Timor Regency lasted a long time and continues to grow to this day. The study aims to determine the factors that influence consumer decisions and consumption preferences of iris dried betel nut in north Central Timor border communities. This research was conducted in January-February 2022.The data analysis method used is qualitative descriptive and logistic regression analysis. The variables of age, sex, habits, taste, and texture together affect the consumption preferences of iris dried betel nut. The age and texture of the iris dried betel nut significantly affect the decision of the people of East Miomaffo Subdistrict in consuming slice dry betel nut. Texture becomes the preference of consumers to choose the dried betel nut of the iris consumed.