The purpose of this study is to examine the impact of beauty service convenience on value consumption, customer satisfaction of beauty service users. This research was conducted on consumers with experience in beauty service use, and data analysis was analyzed with frequency analysis, multiple regression using the SPSS WIN 21.0 program. The results of this study are as follows. First the higher the decision convenience of beauty service, the higher the value consumption. Second the after-benefit convenience, decision convenience, and benefit convenience had a positive effect on customer satisfaction. Third benefit convenience and decision convenience, were found to have affected behavioral intention. It can be said that this research has prepared basic data for the convenience of beauty services to positively evaluate the value consumption, customer satisfaction, and behavior of beauty service convenience in the future. Therefore, the convenience of beauty service in the ever-growing nail industry is necessary for the development of nail service manuals and improvement of services.
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