Background: Big data analytics (BDA) is considered an enabler of organizational agility because it helps firms to sense market-based changes and improve decision making in a more informed and timely manner. However, in reality, only a handful of firms have achieved improvement in their outcomes by using BDA. To address this inconsistency, our study explores the conditions under which BDA use translates into agility. We particularly focus on organizational culture because in the pursuit of agility, culture is emphasized as a source of stability that allows firms to successfully adapt to the changing environment. Therefore, by assuming organizational culture as a contextual factor, this study examines the moderating effect of organizational culture on the link between BDA use and agility. Method: We employ a concept from data democratization called “democratization culture,” which values the willingness to share information and the acceptance of diversity. We also adopt collectivistic culture for comparison with democratization culture. Further, BDA use is decomposed into advanced and basic use based on the functions and BDA types. A model is proposed and empirically validated through survey data collected from 304 senior-level managers. Results: Our findings suggest that the moderating effects of democratization culture on agility are different depending on whether it is combined with advanced or basic BDA use. Conclusions: This study provides initial empirical evidence that contributes to the scarce research on the role of organizational culture in the link between BDA use and agility. Available at: https://aisel.aisnet.org/pajais/vol12/iss2/2/ Recommended Citation Hyun, Youyung; Kamioka, Taro; and Hosoya, Ryuichi (2020) "Improving Agility Using Big Data Analytics: The Role of Democratization Culture," Pacific Asia Journal of the Association for Information Systems: Vol. 12: Iss. 2, Article 2. DOI: 10.17705/1pais.12202 Available at: https://aisel.aisnet.org/pajais/vol12/iss2/2

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PurposeThe current study aims to structure the existing knowledge about organizational agility from the information systems (IS) capabilities view and synthesizes how agility is enabled by big data analytics (BDA).Design/methodology/approachThis study performs a systematic literature review with the lens of IS capabilities view and provides an integrative framework that represents how BDA improves organizational agility through the mediation of IS capabilities.FindingsThis systematic literature review synthesizes what is known and identifies what remains to be further studied with a focus on the relationship between BDA competency and organizational agility, which contributes to academic performance in BDA and agility research communities.Originality/valueDespite a growing body of literature on the relationship between BDA and agility, a consolidated and systematic understanding of how BDA can enable organizational agility is generally missing. Therefore, the current study addresses this gap by proposing an integrative framework that elucidates the processes in which BDA competency leads to agility through the mediation of IS capabilities.