New products potential profits prediction is a quite difficult task involving a lot of factors such as market construct, pricing strategy and technique capacity performance. The principles of cybernetics and system dynamics (SD) have been used in constructing models, which is developed to analyze the factors related. The results indicate that market-skimming pricing strategy is suitable for the market with customers who behave more like innovators. In the contrary, market-penetration pricing strategy will be better used in the market with customers who behave more like imitators. At the same time, earlier to seize the opportunity of drastic cost reduction, more profits will be got.

Logistics service quality of chain store is vital to the chain store's operation. Through researching the domestic and overseas literature, the paper puts forward the concept and components of chain store logistics capability. It also develops a model to study the relationship between chain store logistics capability and logistics service quality. The model is developed based on the current situation and problems in Chinese chain store logistics, which not only clearly shows the directions to promote logistics service quality in chain store, but also lays the foundation for future empirical research on the model in China.

No abstract

No abstract

No abstract