In order to build a safe, credible, responsible, and sustainable intelligent nonlinear prediction creative design system, this paper explores the process of intelligent creative design through four stages of user research, concept ideation, design generation, and design evaluation, then discusses the potential ethical issues in three fields of data perception, experiential computing, and intelligent production in the process of intelligent creative design; and then analyzes the ethical dilemmas that intelligent creative design systems may face. It can establish a necessary theoretical foundation for the upcoming vigorous development of intelligent creative design and set up the situation to rethink design values in the age of artificial intelligence.