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Nowadays, the power of gender and sexuality works not only to reinforce and reconstruct the essentialized norms but also, in direct opposition, to deconstruct these norms. The new disciplinary power and its discourse encourages people to have diverse and fluid self/body images. This article aims to discuss the new characteristics of gender and sexual self‐image, body, discourse, and social images in postmodern society through a comparison with Foucault's arguments. This article also briefly mentions how these phenomena have spread through society and questions whether recent social movements really go beyond the style of the former one, which is based on sharing the same identity.