Personal creativity, business performance and entrepreneurial orientation are the most important parts for entrepreneurs in running their businesses. This study discusses the influence of personal creativity on business performance withmediation by entrepreneurial orientation. The purpose of this study is: first, to analyze the influence of personal creativity that is significant on entrepreneurial orientation; and second, to analyze the influence of personal creativity and entrepreneurial orientation which are partially and simultaneously significant towards business performance. The method used is distributing questionnaires to 200 embroidery industry entrepreneurs in Aceh as samples. The data analysis tool used is path analysis with SPSS version 22. The results of the analysis show that entrepreneurial orientation is a mediating variable between personal creativity and business performance.

The entrepreneurial orientation owned by embroidery enterpreneurs is influenced by many factors. Some of these factors include personal creativity, internal environment, external environment and stakeholders. For this reason, this research aims at testing empirically and analyzing the influence of personal creativity, internal environment, external environment and stakeholders on entrepreneurial orientation. This research covers 7 regencies/municipalities in Aceh Province. 200 embroidery enterpreneursare proportionally sampled from these 7 regions for this research. The research results indicate that personal creativity, internal environment, external environment and stakeholders have influence on entrepreneurial orientation.