In a company, the preparation of financial statements is very important. Financial statements are considered as a tool in decision making. In addition, to compile a financial report, requires several other reports including sales. The sales report is used as one part of the content that must be presented in the financial statements. In observing business processes, business people need to know the importance of financial reports as well as daily sales reports in various business fields. The purpose of this study is to analyze the sales report, whether there is an increase or decrease in a sale using profitability ratio analysis. Increasing profits is the main goal of every company, therefore it is important to know whether a company is experiencing problems in sales or not. At the company CV. Sinar Batu Alam in 2019, 2020, and 2021 always experiences an increase in sales. Thus, the company is very effective in achieving a goal to make the company always improve and get bigger and can make products or goods more well known by the local community and abroad. Dalam sebuah perusahaan, penyusunan laporan keuangan sangatlah penting. Laporan keuangan dianggap sebagai alat dalam pengambilan keputusan. Selain itu, untuk menyusun laporan keuangan, diperlukan beberapa laporan lain termasuk penjualan. Laporan penjualan digunakan sebagai salah satu bagian dari isi yang harus disajikan dalam laporan keuangan. Dalam mengamati proses bisnis, para pelaku bisnis perlu mengetahui pentingnya laporan keuangan serta laporan penjualan harian di berbagai bidang usaha. Tujuan dari penelitian ini adalah untuk menganalisis laporan penjualan, apakah terjadi kenaikan atau penurunan penjualan dengan menggunakan analisis rasio profitabilitas. Meningkatkan laba merupakan tujuan utama setiap perusahaan, oleh karena itu penting untuk mengetahui apakah suatu perusahaan mengalami masalah dalam penjualan atau tidak. Di perusahaan CV. Sinar Batu Alam pada tahun 2019, 2020, dan 2021 selalu mengalami peningkatan penjualan. Dengan demikian perusahaan sangat efektif dalam mencapai suatu tujuan agar perusahaan selalu berkembang dan semakin besar serta dapat membuat produk atau barang lebih dikenal oleh masyarakat lokal maupun luar negeri.

This study, firstly, identifies and analyzes the supply chain management of Aseli Dagadu Djokdja, Co., Ltd., (here-after ADD) which has a problem. Secondly, this study pinpoints what causes the problem in ADD’s supply-chain management (SCM). Thirdly, it investigates ADD’s knowledge of the transformation process, since it was not conducted properly. This research chose to use an exploratory case study with an in-depth interview to collect the data. This article questions all the CEOs and observes all stages of activity accompanied by their information, resources, and financial flows. The interviewer applies angulations to two or more of the subjects. This study takes note that ADD’s knowledge of the transformation process  is imperfect; this weakness is at the top managerial level. The problem is also found when oral explanations do not follow the transfer of documents among the divisions and staff. It means that information asymmetry takes place. This study, which is designed with SNT and a comprehensive knowledge of the transformation process, has several biases. The first one is the inference validity bias. Secondly, it did not investigate how ADD’s management faces industrial competitiveness. Finally, this research could not capture what the staff at ADD transforms their knowledge into.