Professional realization and education items – are most important in our life. And this is no wonder by considering how much time each of us spends on study and on work and how much depends on it. And of course, radical changes which are taking place at the present time have no choice but affect these spheres. Today in Russia there is a lot of attention paid on discussion of innovations, digital economics, labor efficiency and competitive ability. However these plans are unrealizable without systematic approach to human capital development including attraction and retention of best minds as well as ensuring conditions for growth of progressive companies-recruiters. One of the most important tasks of these companies is on creation of new high-quality working places, inherent for technological, diversified, creative economics – economics of knowledge. By human capital production it becomes principal the focus on “soft” skills: on width of view, ability to hold discussion, to present results in various ways, to communicate, to work in teams. And then the question arises not only what we teach, but also how and where we teach. There are considered in the article items of educational process in university, what must university do, in order to get rid of the imitation in research activity, how to solve the problem of interdisziplinarity in university; how to form the organizational cultures and activity norm in university.