The article investigates the current state of management of "green" energy development in the private sector of Ukraine. The mechanisms of economic stimulation, which are used in the countries of the European Union and in Ukraine for the development of the renewable energy sector, are analyzed. On the basis of comparison of domestic and foreign tools revealed the limitation of the economic and financial leverages, which are used in public level in Ukraine to motivate households to implement renewable energy projects as well as the lack of well-established partnership between stakeholders of the real, financial and public sectors. The main stimulus for renewable energy innovative development of the private sector is the feed-in tariff, as well as the simplified procedure for connecting "green" power plants to the general electric grid. Instead, for legal entities additional allowances for the feed-in tariff, tax and other privileges are provided. Taking into consideration the low incomes of Ukrainian households, the authors substantiated the necessity of expanding the range of applicable economic stimulus tools in terms of increasing public financial and credit support for projects on the construction of private renewable energy facilities. In support of this thesis, in the article were made an analysis of the economic feasibility of attracting credit resources to projects on the construction of renewable energy objects in the household sector. Calculations of the net current value and discounted payback periods of projects involving borrowed green loan by Ukrainian and American banks showed that targeted loans provided by Ukrainian banks in their terms do not allow the borrower to return funds at the expense of household income from feed-in tariff. Payback periods of loans far exceed the terms of their provision. The only acceptable option is lending within the framework of the Ukrgazbank Eco-Energy program for 5 years in the amount of 50% of the initial investment, which implies the application of a preferential credit rate of 0,001%. Considering the Clean Energy program of the American Savings Bank, within a 10-year lending period, acceptable alternatives are the attraction of credit resources up to 85% of the volume of required investment, that is, if at least 15% of the own contribution. Thus, clients of the American bank have more favourable conditions for the implementation of renewable energy projects. In order to increase the investment of the population in green energy facilities, the authors substantiated the directions of strengthening public financial and credit support of green energy projects in the private sector of Ukraine.

It was determined that the impact of corporate social and environmental responsibility (CSER) on the formation of the company’s distribution policy has more integrated mechanism than previously assumed. The article emphasizes the fact that all intermediaries (major, regional, local distributors) must comply with the principles and provisions of СSER of manufacturer as the brand owner at the stage of providing consumer with the products. CSER mechanism of the trading company is suggested to form a sales management strategy for a trading company, that is developed on the basis of CSER of manufacturer and aimed at improving economic results and improving social, environmental and economic state of the territory. The conceptual foundations of the mechanism of cooperation with the local distributor are proposed and the expediency of its attraction, which is based on the analysis of the BCG matrix, is justified using Sumy affiliated branch of LLC Bayadera Logistic as case study.

The development of the retail market in Ukraine and in the world requires the improvement of methods and models of effective interaction of supply and demand in the supply chain for the purchase of goods of daily demand. The article presents an integrated method for demand driven supply chain management at the distribution stage for FMCG (Fast moving consumer goods). The influence of end-consumers and demand on the functioning of the logistics system has been investigated. The approach is based on systems analysis, which shows the interdependence of the parameters of the logistics system and the consumption system. The approach takes into account the parameters of consumers and the logistics system and is an extension of knowledge on the use of consumer-oriented approach in the logistics system (demand-driven supply chain). The obtained results can be used in planning and organizing a modern demand driven supply chain.

In this study, the factors affecting economic growth in developed countries within the context of their sustainability transition are explored. By analyzing both traditional and novel factors, we aim to expand the scientific knowledge of the drivers behind sustainable economic development. To achieve this purpose, some factors that have demonstrated the potential to positively impact economic growth while simultaneously promoting environmental sustainability are included. Research results demonstrate that a 1% increase in energy consumption is associated with a 0.314% increase in real GDP, indicating a positive relationship between energy usage and economic growth. Additionally, the consumption of renewable energy boosts a positive impact on sustainable economic growth: When it grows by 1%, the real GDP increases by 0.12%. The empirical findings further reveal that scientific progress and economic freedom are significant drivers of economic growth, as a 1% increase in both factors leads to an increase in economic output by 0.349% and 0.323%, respectively. By conducting a comprehensive analysis, we provide valuable insights into the complex interplay between economic growth and sustainability in developed countries. Based on these findings, the study offers specific policy recommendations, which include the diversification of the energy mix, the promotion of education and scientific advancement, and the digitalization of public services.

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