A competitive specialist in any field must have both professional skills and «soft skills»: the ability to think creatively and manage time, communication skills, networking, project management, effective teamwork, personal effectiveness, management and strategic skills. There is also the concept of emotional intelligence, the ability to negotiate and be convincing (self-confident). Attention is paid to systematic thinking and assessment of risks and consequences of one's own actions, service orientation, etc. The concept of «soft skills» is quite new and little studied in Ukraine, but it is given a lot of attention by employers. The purpose of the article is to review and organize the formed views on creativity; substantiation of the ratio of soft, innovative and communicative skills and the development of the future specialist; it has been proven that creativity is a concept that develops throughout life, but function best in childhood (a period when non-standard thinking thrives). It is established that creativity (as a kind of soft skills) in combination with innovative and communicative technologies create an innovation that allows to educate a highly qualified competent specialist, ready for decisive action. It is analyzed and substantiated that the use of innovative tools (3D pen modeling) promotes the development of creativity from an early age, opens up to the person the widest possible opportunities and prospects. The process, basic rules, mistakes during modeling, intersectoral connections, as well as the need for 3D modeling for different professions are covered. 3D pen modeling becomes the basis for understanding and using 3D printing both for everyday life and for the global needs of mankind. The acquired skills and knowledge allow to become a developer on the border of different industries, both related and non-related. Therefore, intersectoral communication and understanding of different technologies come to the fore. Key words: soft skills, creativity, innovation, information and communication technologies, 3d modeling, 3d pen.