No abstract

The specificity of the individuals and groups interaction in society affects the social structure and dynamics of social mechanisms, necessitates studying the reasons for changing the behavior of the parties involved. In recent years, under the influence of various factors that cause an increase in tension in the society life, such as differentiation according to several criteria, expansion of the sphere of interaction between the individual and society, there has been a significant increase in deviations in the personal development and younger generations, behavior which is most often reflected in the strong desire manifestation dominance over the weak. One of the most complex and poorly studied forms of social behavior is bullying, manifested by both individuals and entire groups of people. It becomes necessary to analyze the data analysis patterns and methods, concentrating on the causes predicting, forms that determine the consequences specificity of the bullying model implementation as a destructive form of the socio-cultural environment interaction. The processes digitalization implies the digitalization of data collection and the improvement of analytics for unstable systems associated with the human factor. As a result of the study, there was determined the need for the cultural environment formation in conditions of a certain nature, namely, the creation of a system that would carry out cultural regulation of social interactions and communications. The cultural environment reacts to changes in society, social consciousness changes, ensures the individuals collective life by regulating their social behavior. Separately, it should be noted the importance of changes in this area at the legislative level, which will increase the importance of this aspect and make adjustments at a subconscious level.