The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the customers who use transportation services in Samarinda. Models using path analysis programs and data are processed through SPSS version 23. Result from this research based on sub-stucture model 1 reveal that social media marketing and the effectiveness of advertising directly has a significant positive effect on brand awareness. From sub-structure 2, the effectiveness of advertising and brand awareness directly has a significant positive effect on intention to buy. Finally, social media marketing and effectiveness of advertising indirectly has a significant positive effect on intention to buy through brand awareness. Keywords— Advertising, Brand Awareness, Intention to Buy, Social Media Marketing, Word of Mouth. AbstrakTujuan dari penelitian ini adalah untuk menganalisis efek langsung social media makerting, word of mouth, dan efektivitas iklan pada brand awareness dan dampaknya terhadap intention to buy, baik secara langsung maupun tidak langsung. Sumber data berasal dari 50 pelanggan layanan transportasi di wilayah Kota Samarinda. Penelitian menggunakan model analisis jalur dan data diproses melalui SPSS versi 23. Penelitian ini menyatakan model sub-struktur 1, diketahui social media marketing dan efektivitas iklan secara langsung berpengaruh positif dan signifikan terhadap brand awareness. Dari sub-struktur 2, efektivitas iklan dan brand awareness secara langsung berpengaruh positif dan signifikan terhadap intention to buy. Terakhir, social media marketing dan efektivitas iklan secara tidak langsung berpengaruh positif dan signifikan terhadap intention to buy melalui brand awareness pelanggan. Kata kunci— Brand Awareness, Efektivitas Iklan, Minat Beli, Pemasaran Sosial Media, Word of Mouth.

The purpose of the study looked at the influence: (1) Perceptions of service quality and corporate image directly on customer satisfaction; (2) Perceptions of service quality, corporate image, and satisfaction directly on customer loyalty; (3) Perceptions service quality and corporate image indirectly on loyalty through customer satisfaction at Travel Prima. The type of research data used comes from the primary (interview questionnaire to the respondent) and secondary (scientific books, articles, or internet). The data is processed quantitatively by path statistical analysis method using SPSS version 23.0. The conclusion of the analysis results can be drawn is: (1) Perceptions of service quality and corporate image directly have a significant positive effect against customer satisfaction; (2) Perceptions of service quality, corporate image, and satisfaction directly have a significant positive effect against customer loyalty; (3) Perceptions of service quality and corporate image indirectly have a significant positive effect against loyalty through customer satisfaction at Travel Prima (Samarinda City). Keywords: perceptions of service quality; corporate image; satisfaction; customer loyalty

The cause of market failure is the lack of synchronization between supply and demand, or vice versa. Initially, corn was considered as a substitute and a complementary commodity for food, but now it has turned into a basic need for people in Indonesia, especially when they celebrate the new year. The main aim of this study is to examine the interaction between the demand side and the supply side. The study was carried out by inviting 9,850 respondents in Samarinda City to be surveyed regarding interest, tradition, taste, price, opportunity, profit, production cost, and distribution. Empirical testing was used to interpret the data, including correlation, reliability, and validity. Constructive validity was found in the market behavior function, where the indicators of consumer demand (p < 0.01) and produce supply (p < 0.01) have a significant effect. Also highlighted were production cost and distribution, both of which have a positive channel and are closely related to the other six indicators. The consistent performance of production cost and distribution supported further evidence providing stability of measurement results. Additionally, tradition and opportunity also produced high coefficients in the reliability test. We can further examine empirical results by including other dimensions, such as social, psychological and individual factors. In addition, diagnostic transformations need to be highlighted where market trends can change along with the growth of other commodities.

The problem of energy for fishermen is indeed very complex. When fuel prices rise, it is very worrying that the poor in Indonesia will increase. The study aimed to find out the development of fishermen, as well as the benefits of using Brown's Gas Electrolyzer (BG-E) on a fishing boat in Indonesia. This type of data is secondary and sourced from second parties (Government Office and others). Analysis, synthesis methods, and alternative problem solving are prepared based on data, information, and observations to solve fisherman's problems based on research objectives. The application of BG-E technology can be applied to small-scale fishing boats, is Outboard Motorboats and 5-30 GT Motorboats. BG-E is made according to the ship's power requirements. The way it works through an electrolysis process to decompose compounds in the form of solutions melts, or ordinary liquids by the electric current flowing through the compound. From the results of the electrolysis process, it produces oxyhydrogen which will react with gasoline in the boat engine. This reaction will produce an explosion to move the piston on the ship's engine so that the engine can live. With the implementation of BG-E, it can save fuel oil consumption and improve the welfare of Indonesian fishermen. The originality of the research is related to the method used in the framework of estimating Fishermen fuel savings in Indonesia, so that the study will become novelty in the future. Contribution/ Originality:The study aimed to find out the development of fishermen, as well as the benefits of using Brown's Gas Electrolyzer (BG-E) on a fishing boat in Indonesia.