The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.

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The competition of cellular operators in fighting over consumers in order to maintain market share will be expected to occur continuously in the future. In the era of globalization, many new industries have emerged, but many companies have closed. Therefore, to maintain its existence the company must have good marketing. Marketing is the most important factor to increase product sales. One of the strategies is to carry out promotional activities for their products. This mix is ​​the most appropriate way according to management will meet the needs of the target market as a whole. The promotion mix includes, advertising, personal selling, sales promotion, public relations, and direct marketing. The purpose of the study was to determine the effect of the promotion mix variable on purchasing decisions at PT XL Axiata Tbk in Palembang City. The method used is a quantitative method. Data collection was carried out by non-probability sampling technique with sampling technique, namely incidental sampling. The results obtained that the most dominant independent variable influencing the decision to use the XL card (Y) in the city of Palembang is the sales promotion variable (X3) seen by the largest regression coefficient value.

The more intensive the development, the more mushrooming of construction service companies in Indonesia. The high competition is also a challenge for this company to be able to survive and even become superior in its class. The performance of construction companies can certainly be seen in the financial statements that can be compared per period. Problems arise when the construction company's expenses have occurred but the income has not been obtained, while in that period the financial statements must be presented. is implemented. In construction companies, there is a specific point in determining the timing of revenue, namely the point at which revenue must be recognized and reported. In general, revenue is recognized when the work is completed. However, according to financial accounting standards, it is possible for construction companies to recognize revenue during the course of production in accordance with the stage of contract completion. PSAK No. 34 of 2010 concerning accounting for construction contracts describes the accounting treatment of income and expenses related to construction contracts, the date when the activity is started and the date when the activity is completed usually falls on a different date. company. Improper performance appraisal will make management decisions that are not right as well. Therefore, we need to socialize the recognition of revenue and expenses for construction companies to PT Jaya Abadi Sriiwijaya.

<p align="center"><strong>ABSTRAK</strong></p><p><em>Dalam upaya untuk menumbuhkan entrepreneur, edukasi ekonomi dan meningkatkan kesejahteraan anggota koperasi, siswa serta masyarakat sekitar melalui pendidikan non formal yaitu penambahan ilmu dan keterampilan dalam memanfaatnya potensi siswa, guru, pihak sekolah Tim Pengabdian mengadakan kegiatan penyuluhan di sekolah, masalah utama dari sekolah yaitu belum adanya koperasi sekolah serta belum adanya minimarket di lingkungan sekitar sehingga pihak yayasan sedang mengusulkan pendirian koperasi sekolah di lingkungan SMA Taruna Bangsa Palembang. Tujuan penelitian ini adalah untuk m</em><em>emberikan pemahaman akan pentingnya membangun koperasi sekolah untuk meningkatkan kesejahteraan anggota serta menumbuhkan jiwa entrepreneur. Kegiatan ini juga mengedukasi bagaimana akuntansi dan pemasaran dalam membentuk dan mengelola koperasi sekolah mulai dari memasarkan produk koperasi, hingga menyajikan laporan keuangan koperasi. </em><em>Metode penelitian adalah dengan menggunakan sistem workshop, yaitu penyajian materi secara lugas dilanjutkan dengan sistem interaksi tanya jawab antara peserta dan narasumber. </em><em>Para peserta khususnya kepala sekolah dan pengelola telah memahami manfaat dan peran koperasi, bagaimana memasarkan produk koperasi serta bagaimana pencatatan keuangan koperasi sesuai standar. Diharapkan SMA Taruna Bangsa Palembang bisa mendirikan koperasi di sekolah yang akhirnya dapat menghidupkan perekonomian sekolah dan masyarakat lingkungan sekitar.</em></p><strong><em>Kata kunci </em></strong><em>: Koperasi, Peranan<strong> </strong>Akuntansi, Peranan Pemasaran, Entrepreneur</em>