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Chinese small towns are usually developed with single core industry, and the urban brand is the identity of a town that formed with the development of its industry. However, when the core industry representing its urban brand is facing a changing situation or market, will the brand be a motivation or an obstruction of the development of a town?The paper combined top-down and bottom-up research method to study the function of the urban brand in Wangqingtuo town in Tianjin, China. We studied over 400 samples (including government staff and town citizens) to make questionnaire investigation about the town's branding. And we found that the solidified urban brand is a complicated emotional symbol for both government and citizens. The town has demand of exploring and developing new dominant industry, and it has the expectation to keep branding and upgrade its current core industry.

In 2015, the "supply side reform" reform route put forward by China's top executive become the hot high frequency words of people. Supply side reform, also known as "supply side of structural reform", is an economic reform strategy put forward by Chinese lead ship under the current situation. As a pillar industry of China's economy, China's manufacturing industry is facing the lack of effective supply of the situation at this stage. The main performance contains the low-end products overcapacity, high-end product capacity is insufficient or missing, the overall quality of the product is poor. In order to improve the effective supply of China's manufacturing industry, China should promote the spirit of artisans and innovative spirit in the enterprise, to promote the upgrading of manufacturing industries. In addition, China should encourage scientific and technological achievements into a sound patent protection system for the development of high-end manufacturing industry to provide good soil.

Ding is a significant type of Chinese bronze that holds key cultural value. Traditional humanists have primarily focused on dating and classifying Ding. However, in the context of Digital Humanities, the research perspective of humanities scholars is gradually shifting towards data-driven research, with linked data emerging as a popular topic. A well-defined and standard ontology representing the complete domain knowledge is essential for linked Ding data. Unfortunately, most existing ontology cannot represent fine-grained knowledge of Ding or is restrictive to represent partial knowledge of bronze Ding. In this context, we propose a fine-grained Ding ontology to represent the bronze Ding knowledge. In this paper, we present in detail the Ding ontology of Chinese bronze during Shang and Zhou dynasties (from 1600 BC to 256 BC). We provide a detailed exposition of the Ding ontology and evaluate its effectiveness using OOPS!, OntoMetrics, and by answering competency questions in SPARQL. The building methodology of Ding ontology follows the ISO principles (ISO 1087 and ISO 704). The objective of this paper is to develop an open ontology of Ding during the Shang and Zhou dynasties, which can serve as a valuable resource for bilingual terminology dictionaries. The Ding ontology was published at: http://www.dhontology.com/ChineseCulture/data/bronze.owl

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