The article is devoted to considering an issue in the Ukrainian market regarding healthy behavior, particularly in the field of consumption and research of trends in the development of the segment of healthy products. The article's main purpose is to determine the predominant behavioral patterns of the population of Ukraine regarding the consumption of healthy foods. The study found a degree of consumer interest in healthy foods. The relationship between the level of happiness of the population and its activity to the consumption of products of the healthy food segment is modeled. The authors have identified the factors influencing the choice of products in the analyzed segment. The degree of consumer awareness of typical labels on products of a healthy segment is determined. According to the study results, recommendations are given on the expediency of using different information channels of interaction with consumers in the healthy food products market for forming inclusive marketing strategies. The methodological basis was a marketing study of Ukrainian citizens. Methods included online surveys in the form of questionnaires and offline surveys by respondents filling out printed questionnaires. The questions of the questionnaire were divided into blocks, which provided an opportunity to find out the respondents' attitudes towards the following groups of questions: a) interest in products of the healthy segment and general behavioral patterns when choosing products in this category; b) consumer awareness of the main types of labeling on the packaging of healthy segment products; c) consumer awareness of existing healthy food products on the market and the peculiarities of the purchase of these goods by an individual; d) the degree of trust in marketing channels of informing about healthy food products among the population of Ukraine. The results of the study may be useful to manufacturers in the segments of healthy foods. The material presented in the article will be of interest to representatives of related fields of activity and specialists involved in developing and implementing promotion strategies in the segment of health products.

The relevance of the paper is determined by the need to modernize social dialogue in Ukraine as a means of increasing the social responsibility of business organizations and a prerequisite for the country’s sustainable socio-economic development. The paper is aimed at reviewing and systematizing effective practices of modernization of social dialogue, which are revealed in the publications of foreign and Ukrainian scientists, high-ranking officials and public figures. These practices are considered from the standpoint of their expediency and the possibility of their implementation in the processes of social interaction of organizations of employees, employers and public authorities in Ukraine.A review of the foreign experience in organizing social dialogue convincingly demonstrates a fairly high level of efficiency in the European Union, which contributes to achieving a balance of interests of major economic actors, increasing their social responsibility. For Ukraine, it is expedient to introduce the European practice of the so-called broad approach to the organization of social dialogue, which provides for the expansion of its subjects at the expense of representatives of territorial entities, environmental, women’s, youth, cultural and other public organizations. The involvement of local governments, public and NGOs in solving the most important socio-economic problems will contribute to the spread of the practice of differentiating between social and public dialogue. In Ukraine, employee participation in corporate governance should be strengthened, access to shareholder income should be expanded, and institutional tools for regulating the collective bargaining process should be improved.

Changes in dynamics and structure of urban population of the Left-bank Ukraine in the second half of the ХІХ century are analyzed in the article. The regional peculiarities of the ethnonational and social composition of urban population are shown. The urban community is characterized as being the overwhelming majority of the population of cities and towns of the Left-bank of Ukraine. The types of occupations of urban citizens and their place in the social hierarchy of the city are outlined. The main religious groups in the cities of left-bank Ukrain and their impact on the community life are considered. Common features and regional peculiarities in the formation of city self-government bodies, the percentage of population that took part in the formation of self-government bodies are presented. Based on the use of the method of historical statistics, the educational level of urban residents who participated in the activities of self-government bodies, are determined. The reasons for the ineff ectiveness of self-governing bodies are stated.

This paper considers the internationally leading models in administration work of family physicians, such as traditional care in outpatient clinics, disease control programs, and human-centered primary health care. The authors noted that the Ukrainian model of «human-oriented health care» is being confidently formed under the health care modernization and EU integration process. The authors found the reducing number of hospitalizations of the catchment population; decreasing mortality at home with cardiovascular disease, tuberculosis, diabetes; reducing the congenital malformations of children undetected during their mothers’ pregnancy. In addition, the study detected the growth of the visit number of the catchment population to the healthcare facilities for preventive purposes; an expanding the nursing of the number of one-year-old children; no cases of child deaths at home, etc. The findings showed that the process of administrative control and evaluation of the effectiveness of family physicians should be based on clearly defined criteria. Each head of the health care facility could set their own requirements for the effectiveness of primary care physicians. The specification of certain indicators for assessing the effectiveness of the family physicians covers the number, density, age, and sex of the population, morbidity, geographical and other characteristics. However, the lack of uniform requirements for administrative control and evaluation of the work of family physicians complicates the process of administering the work of primary care physicians, which needs to be further addressed. The article aims to analyze the effectiveness of the administration of family physicians in the Municipal non-profit enterprise of Konotop City Council «Konotop Municipal Hospital». The main problems and directions of improving the efficiency of administration of family physicians were highlighted. It was established that the most significant shortcomings were the absence of a website; insufficient number of practicing family physicians; dissatisfaction with wages; insufficient level of logistics; insufficient level of practical training of young specialists, etc. Family physicians also noted difficulties in the transition from working with paper documents to digital ones and weak Internet and poor performance of relevant servers. In turn, that affects the entire process of family physicians from the moment of registration (via the Internet or by phone) to the issuance of electronic prescriptions for medicines or sick leaves. Based on the study results, several recommendations were made to family physicians and hospital administration to increase their work efficiency.

The content of the right to health protection and medical care according to Ukrainian legislation is analyzed in the article as well as peculiarities of its realisation in the context of the pandemic COVID-19. It examines also the correlation between the notion “health protection” and “medical care”. On the basis of this correlation, the conclusion is made that the right to health protection is broader and includes, but is not limited to, the right to medical care. Some international standards in the sphere of health protection, which constitute the basis of Ukrainian legislation in this area, are analyzed. The conclusion is made that Ukraine should take into account such standards while limiting human rights, in particular, the right to health protection and medical care in the context of the pandemic COVID-19. It is mentioned that the significant problem remains the legal regulation of quality control of medical care, the creation of organizational technologies with a clear division of control functions between the various actors in the health care system, which is extremely important in terms of the pandemic. The attention is also paid to the personal data protection issue in the sphere of health care. The conclusion is drawn that there should be mechanisms for reporting and protecting against abuse while collecting personal data, and people should be able to challenge any COVID-19-related measures for the collection, aggregation, storage and further use of their data.