As the purpose of the research is to give scientific grounds for the patient awareness principle while providing paid medical services for the population, the authors create medical and social image for consumers of paid ambulant and hospital medical help from the point of view of age and place of residence basing on the data analysis about patients in 2015-2016 in SBHI in MR MRRCI named after М. F. Vladimirskii. Among the characteristics of the paid medical cervices consumers the following were taken into account: sex, age, place of residence, a social class, privileges, reasons for turning for help and being taken to hospital, service organization in ambulant and hospital conditions, treatment costs in the hospital and in-patient clinics, period of staying in an in-patient clinic, results of treatment in the in-patient clinic. These characteristics allowed creating a complete consumer profile in paid medical treatment, that allows a medical organization provide paid medical services in demand. To solve these issues we applied statistical, analytical methods, the comparative analysis method, mathematical statistics methods.