Die face design of automotive panel is a tedious repeated process and depends heavily on experience of engineers, which leads to increase of lead time and production costs. An intelligent template based die face design method is presented for process reuse of automotive panel. In this method, the new part is extracted as feature parameters to match the existing process in the template library automatically and the similar process model is applied to the new part adaptively. Finally, a process reuse system for die face is developed and a typical automotive panel is employed to verify the effectiveness of the proposed method. The results show a favourable effectiveness and practicability in reducing design period and reliance on experience.