The increment of the ageing population across the globe shows a rapid social change of the generations. The phenomenon that was utterly debated in the past four decades surrounding developed Western countries are now expanding the horizon of concern to developing countries too. However, an extensive review of literature identified that there exists a lack of appeal towards the elderly in heritage tourism of developing countries though they have sufficient disposable income and greater commitment compared to the past. Hence, the objectives of this review paper are to identify the elderly’s characteristic and underpin the importance of heritage tourism. Review works of literature were identified through multiple sources including range of tourism databases obtained from the wide sources available in open access journals and Google Scholar (high impact journals and published books) along with tracking citations from the research literature. Result highlights socializing, health wellbeing and cosmopolitan experience as three main characteristics of the elderly while two main importance of heritage tourism are economic and social significance. Hence, a new direction towards fulfilling the needs of this market need to be considered due to noteworthy opportunities for wider visitor economy and eventually ensuring towards heritage tourism sustainability.

The aim of this study was to investigate the destination qualities (activities and facilities) at Malaysian ecotourism locations between January and March 2022 using Importance and Performance Analysis. (IPA). Those who have visited Tasik Puteri in Dungun Terengganu are the respondents. The data were analysed and interpreted using the SPSS programme including reliability analysis, importance-performance analysis, and frequency analysis. The findings highlight the Tasik Puteri in Dungun Terengganu ecotourism areas’ destination quality. The result showed that ATV activities and public facilities, such as surau, convenience stores, parking, and waqaf, are found in quadrant 1 for continuing the good work. Facilities in Quadrant 2 should receive special attention, including restrooms, security guards, shower rooms, rental equipment, restaurants, and BBQ areas. Trekking, tubing, river cruises, fishing, and paddle boating are among the low priority pursuits in quadrant 3. While other activities such as camping, swimming, jogging, waterfall, kayaking, and playground facilities make up Quadrant 4’s potential overkill. The destination management company (DMC) will use the study’s findings to improve and strategically plan the short- and long-term development of this and future ecotourism sites. The growing understanding of destination qualities for ecotourism products is highlighted in this paper, along with the academic application of IPA analysis to destination attributes.

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