The recruitment of political party for a political position in local level in Indonesia mostly done in a transactional way through party elites in the local level. The management of party does not apply the democratic principle on the party recruitment and regeneration at the local level so that the chosen officer or government often exposed by legal issue and an in effectivegovernment. This study aims to analyze the recruitment model of a politicalparty in North Sumatera for the political position (governor and mayor). By using qualitative research method through Focus Group Discussion (FGD) and in-depth interview with political party elites, academics, elements of government and political party observer society in North Sumatera. Research results how sthatthe recruitment conducted by the political party to become a political officer is transactional. Most of them do not have complete documents of the recruitment process at the local level. Some of the parties which owning complete documents, inconsistently conduct the recruitment process as mentioned in documents. The recruitment of political party in local level also push as ide the potential cadres because of political fundmatter.
Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing, political ideas, political issues, political ideology, and the characteristics of party leaders and the party's work program to the public or the contestants. So therefore yan political marketing is done by the Democratic party (Democratic Party Regional Leadership Council of North Sumatra Province) is how to market their products in the context of political marketing political constituency or community so that in fact the Democrats can win a pair Susilo Bambang Yudhoyono at the Presidential election and Vice President in 2009 and then in one round.In this research, a description of research methods, namely by using in-depth interviews and literature to ekplorasikan about political marketing political parties in the 2009 presidential elections in the North Sumatra Regional Leadership Council of the Democratic Party of North Sumatra Province.
Abstract-The Raskin program is a program that carried out under the responsibility of the department of the interior and perumbulog in accordance with skb ( a joint decree ) interior minister with the director main state company bulog number 25 tahun 2003 dan Nomor: PKK-12/07/2003. As for Raskin aims as a form of government efforts in fulfilling their need foodstuffs and to reduce the burden on the community who had income low. A fact about there are still manypolicy there is a shortage of / weaknesses in the Raskin program to the public also occurred in region bilahbarat , as the data researchers get in the field that in the area bilahbarat that the number of poor people is still high by 1904 the head of the family. Of regionbilahbarat areas have been because raskin rice in the target distribution of reasons why there are still weaknesses as that has been in explain above, this is what makewriter feel are attracted to try research surrounding the raskin program in region bilahbarat.This study aims to determine the level of effectiveness in distribution of the rice poor people( raskin) in bilahbarat areas, poor distribution of the rice is an important thing for a beneficiary to the registered in central raskin , the distribution of in do with the regulations that have been in decreed .The methodology that was used to research this is the method with the approach kualitatif. technic descriptive data collection with the collection of primary data in the form of interviews and observation field , and collecting secondary data in the form of documentation and the study literature available .The determination of informants in this research using a technique purposive the sampling method of , where informants in this research as many as 10 people which was made up from the camatbilahbarat areas, raskin coordination teams and the community bilahbarat areas.The result of this research showed that the distribution of rice program poor ( raskinthis in general it can be said effective .View the public about the program has also can be described as good .
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