The Covid-19 pandemic has had a drastic impact on the Indonesian economy, with economic conditions in decline, millions of Indonesians are at risk of losing their jobs. This has given rise to many new female entrepreneurs who started their businesses during the Covid-19 pandemic. The Aisyiyah Entrepreneurial School, Doro District, Pekalongan Regency is a forum for empowering women through education and business assistance. The lack of knowledge and skills of female entrepreneurs regarding effective product marketing strategies makes it difficult for their businesses to develop, especially in the current pandemic era. Therefore, training and marketing literacy assistance are needed for women entrepreneurs to be able to compete and be innovative to increase sales turnover in the pandemic era. The results of the activity have a significant impact, motivate and add insight to female entrepreneurs, especially small and medium business actors in Doro District, Pekalongan Regency, regarding digital marketing strategies both in terms of knowledge and practice. so that they can develop their business through digital marketing.

Pekalongan Municipality Government hopes that the toll exit will be able to help ease access to the Setono Wholesale Market, so that batik traders from outside the municipality who want to shop to Pekalongan faster and easier. However, a growing phenomenon in batik traders in Setono Wholesale Market said that the construction of the toll road caused their sales turnover to decline quite a lot. Meanwhile many people who previously had a livelihood in agriculture had to give up land affected by toll road construction. Even though they get sufficient compensation, to switch professions to find a new job is not easy considering that most farmers do not have other skills. On the other hand, many people have benefited from the existence of toll roads, including the opportunity to find work during the toll road construction season, as well as those who can work in the rest area. Seeing the positive and negative perceptions of the community towards the construction of roads and toll exits, an in-depth and detailed study will be carried out on the socioeconomic impacts on the construction of toll roads and exits that pass through Pekalongan Municipality. Research data will be collected through documentation and questionnaire distribution methods, which will then be processed using descriptive methods. In general, the community stated that the construction of toll roads and exits facilitates transportation access to health servic es and education services, but does not affect the ease of access to government services, and is able to dismiss the issue that the existence of toll roads and exits causes traders' income to fall, but in fact 55.56 % of respondents stated an increase in income and increased the number of kiosks or shops to sell.