The relevance of the study is based on the fact that in sociology, the phenomenon of mass media is included in the object-subject field of several industries: sociology of mass media, sociology of the media means, sociology of journalism, sociology of the Internet, and sociology of online media. The novelty of the work is determined by the fact that the analysis of the media was carried out in the framework of various sociological theories, in particular -mass society theory, where the media are considered as one of the main tools for disseminating mass culture; theories of the information society, within which information and the means of its dissemination play a vital role in the development of society. The practical novelty of the study is determined by the fact that the possibility of forming a structure for understanding the social position of the media contributes to the implementation of new social communication protocols.