The relevance of the topic is determined by the study of human personality and the quality of the existence in the world. It is necessary to study the ambiguity tolerance of young people for understanding the psychology of the future society. The purpose of the research is to reveal correlations of ambiguity tolerance and personality traits of young people under present-day conditions which are characterized as high-speed, rapidly changing, and unstable. Materials and methods: analysis of scientific literature on the research problem, testing, qualitative and quantitative methods of empirical data processing, including statistical processing of the obtained data, meaningful interpretation of the results. Results and discussion: The correlations between the parameters of ambiguity tolerance and personality traits of young people (male and female samples) have been revealed. There are negative correlations between the components of anxiety and ambiguity tolerance in the male sample, and positive correlations between ambiguity tolerance and personality traits in the female sample.

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The current threat of the COVID-19 pandemic has crucially changed the familiar life and caused the shift in all spheres including the professional one. Ambiguity of the nearest future and anxiety about oneself health have shifted the sphere of trade into online format. The purpose of the research was to study correlations between life-meaning and value orientations and professional motivation, and ambiguity tolerance of sales department employees. The theoretical grounds of the research are the concepts of meaning-value sphere and life-meaning orientations (Abakumova I.V., Baumeister R.F., Kruteleva L.J., Leontiev D.A., Rokeach M., Yanitskiy M.S., Seryy A.V., Schwartz S.H., etc.); professional motivation (Abakumova I.V., Barabanshchikova V.V., Ivanova S.A., Klimova O.A., etc.) and ambiguity tolerance (Asmolov A.G., Shekter E.D., Chernorizov A.M., etc.). The sample comprised 49 sales department employees aged 22 to 49 with the professional experience from 1 to 9 years. The empirical research includes the following techniques (adapted into Russian): Purpose-in-Life Test, Rokeach Value Survey, Career Anchors, Work Motivation Inventory, and Multiple Stimulus Types Ambiguity Tolerance Scale-I. The results indicate the life-meaning orientations and the general level of life meaningfulness do not correlate to ambiguity tolerance. Values of private life help to cope with the changing circumstances. The forced transformation of the professional activity frustrates respondents to achieve professional self-realization, facilitates the sales department employees to promote new products and services.

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