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Based on the evaluation cognition and taking the commercialization degree of the historical blocks as the object, this paper makes an in-depth discussion on the protection and commercial development and utilization of the historical block, in order to enrich the research field of the protection of the historical and cultural block and provide reference suggestions for the protection practice of the block. Relevant literature and practical experience of protection and development in terms of protection evaluation, commercialization and suitability research at home and abroad are sorted out and summarized, which lays a theoretical and practical foundation for the development of this paper. From three aspects of the inevitability of the commercial development of historical and cultural blocks, the various contradictions caused by improper commercialization and the urgent appeal for the proper commercialization of blocks from the social, economic, cultural and life levels, the necessity of conducting commercial suitability research is put forward.

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With the current economic and social development of the country, the conservation of historic buildings has brought new issues; historic buildings need to be conserved and activated. Effective incentive management to promote economic development and the preservation of historic buildings is an important issue. Through the study of analysis strategy of the participants and decision-making of urban historic buildings conservation, game theory explains incentive management from a historic buildings activated conservation development perspective of the demand and supply side design to conserve the historic buildings. Based on the three major stakeholders in the conservation process of historic buildings, an evolutionary game model of "government-developers" and "government-the people" is constructed to study the strategy selection behaviors of the government in the implementation of incentive policies. Developers and the people put forward the strategy suggestions to achieve optimal equilibrium. The results show that the strategy choice is affected by the initial state and parameters of the game. The government through subsidies, market mechanism intervention measures guides of developers to activate and protect historic buildings; The government promotes public awareness through economic encouragement and propaganda, participates in the conservation of historic buildings, and finally realizes the win-win situation of the three parties.