Mass individualized production refers to the mass production of individualized products. It becomes important for delivering a personalized customer experience in the Industrial Revolution 4.0 era. Developing seamless value chain integration between enterprises to achieve mass individualized production is challenging. Based on Reference Architecture Model Industrie 4.0 (RAMI 4.0), this paper aims to address two major challenges, which are asset modeling and integration, and data communication and brokering in a value chain data exchange ecosystem. This paper proposes a communication architecture that enables both vertical and horizontal value-chain integration. A proof-of-concept is built, which involves two stakeholders. The first is the individualized juice online ordering system, named PEC, and the second is a highly automated individualized mixed juice production manufacturing line, named OMIS. Three different tests are conducted in the experiments. The first is to test the creation of assets wrapped in the asset administration shell. The second is to test the connectivity between the Asset Brokering Manager (ABM) Connector and the ABM Portal. Last is to test the connectivity performance between two Asset Administration Systems. As a result, the experiments successfully created the asset instance data accurately, and the data were published in the ABM Portal for subscription by PEC and OMIS. The connectivity tests from OMIS to PEC, and vice versa, were successful, with the time taken of 114 and 121 ms, respectively.