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Within the context of a transition economy, this article estimates how improved access to employment centers is capitalized into house price. We conduct an event study for the opening of subway Line 6 in Pudong district, Shanghai, China. The new line significantly reduces the commuting time to major employment centers. Other things being equal, easier commutes to the central business district center result in an average house price appreciation of 3.75%, with the most distant residential zone enjoying the largest appreciation. When taking into account multiple employment centers, we find that the largest source of appreciation is from an improved access to a suburb center with poor initial accessibility and attractive job opportunities. Finally, the total appreciation caused by time savings to major employment centers decreases with neighborhood income level and increases with the distance from Line 6 stations.

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With the rise and development of financial technology in recent years, the financial industry has begun to achieve innovation in various consumer financial services by virtue of its large customer base, thus gradually gaining the advantages of big data technology. Technological innovation has driven consumption upgradation; and the development of innovative consumer finance has exerted a profound influence on China's financial market. This paper first introduces the current situation of China's financial market, then analyzes the marketing strategies for the financial product Ant credit pay and the problems confronting China's Internet financial products, and finally proposes some possible suggestions for dealing with these problems.