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We describe DipZoom (for "Deep Internet Performance Zoom"), an approach to provide focused, on-demand Internet measurements. Unlike existing approaches that face a difficult challenge of building a measurement platform with sufficiently diverse measurements and measuring hosts, DipZoom offers a matchmaking service instead, which uses P2P concepts to bring together experimenters in need of measurements with external measurement providers. It then harnesses market forces to orchestrate the supply and demand sides in the resulting open eco-system. This paper outlines the overall design of DipZoom, and discusses payment, trust and security issues in the resulting open system.

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