This paper develops a regional new energy industry (NEI) competitiveness evaluation index system based on the theoretical framework of the “diamond model” and the unique characteristics of the new energy industry and made an empirical analysis of Jilin province with analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method. The analysis results show that the new energy industry in Jilin Province has a good foundation, and the government’s role, talent support, technological innovation, and market factors are acceptable. However, due to location factors and resource endowments, regional GDP and per capita consumption expenditure are low. The lack of intrinsic motivation of industrial competitive advantage has resulted in the poor overall competitiveness of the new energy industry in Jilin Province. Then, it is advised to take targeted measures to work closely with national NEI development strategy, optimize the industrial technology innovation ability and the talent support, actively guide social capital flows and new energy consumption, optimize regional energy consumption structure and industrial structure by creating a complete NEI chain, and revitalize the whole economy.