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With the popularization and application of the Internet, human beings start shopping on the Internet. Compared with offline shopping, the Internet will provide more choices and convenience. When more kinds of commodities come into the consumer's field of vision, the process of consumers' selection of commodities will generate a large amount of data. By analyzing the data of consumers' selection of goods, one can obtain the consumption habits of consumers. Massive amounts of data are analyzed, and value is generated. The emergence of new consumption patterns has led to changes in the consumption environment of consumers. This paper summarizes and demonstrates the recent state-of-art reports focusing on consumer behavior based on big data techniques. According to the analysis, big data helps the market to sell faster and easier but leads to consumer privacy concerns. In summary, this paper gives the impact of big data applications on consumer behavior and suggestions. These results shed light on guiding further exploration of consumer behavior investigation.

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