<p class="IAbstrakIsi">This article aims to find out the phenomenon of impulsive buying which is influenced by the ease of use and usefulness of information technology that mediates the pleasure of shopping, in this case the writer chooses tokopedia as the object of research. Unplanned buying behavior is an interesting phenomenon to examine because it is a potential for developing market share.</p><p class="IAbstrakIsi">The sample determination method used was 149 respondents. The population in this study is Tokopedia online shop users. Data analysis technique uses descriptive analysis, which is to obtain a picture of the respondent's tendency to answer, and inferential analysis to test the model developed, while the analysis technique used is Structural Equation Modeling (SEM).</p><p class="IAbstrakIsi">The test results show that the ease of use and usefulness of technology has a positive effect in supporting shopping pleasure, while shopping pleasure can explain the factors that influence impulsive purchases.</p>

<p>The existence of onlineshop has many advantages, one of them is to facilitate the effective purchase and selling for the community. Shopee is an online shop platform that has many users. It can not be separated from the trust built by the marketplace. Trust, ease, and quality of information become important aspects for marketplaces to attract customer interest. Halal products are special requirements given to customers who are Muslim, in order to avoid things that are prohibited by syara 'against purchase decisions in the marketplace. To see the effect, a research was conducted on students as the biggest onlineshop actors with variables of trust, ease, quality of information and halal products as independent variables on purchase decisions as dependent variable. The results showed that the variables of trust, ease, quality of information and halal products had a positive and significant effect on purchase decisions in shopee marketplace.</p>

Islamic marketing ethics in Islamic institutions are used to encourage customer satisfaction. The purpose of this study is to examine the relationship between Islamic marketing ethics and customer satisfaction in Islamic banking. The method used in the preparation of this article is a literature review. Based on the discussion of the previous literature, it can be denied that Islamic banking has a stable existence and tends to experience positive growth every year. Islamic banking is one form of business in general that requires a marketing strategy so that sharia marketing ethics becomes the basic concept in marketing. Marketing ethics that prioritizes morality, honesty, and openness represent ethical values that can shape customer preferences. The advantages of Islamic banks in interest-free products with profit and share principles must be packaged in Islamic marketing ethics so as to build customer confidence. Products that are trusted and free from customer complaints that serve customer satisfaction optimally. The formation of customer satisfaction is able to create long-term customer loyalty so that it can maintain the financial performance of Islamic banks.

Shopee's e-commerce in recent years has dominated the Indonesian online market because it offers a variety of attractive features. The support for Youtube Ads makes it easier for businesses to offer their products online. Shopee ads are packaged in Youtube Ads with a tagline that can spark consumer interest. One of the Shopee Ad taglines is Shopee 4.4 Mega Elektronik Sale. This tagline is quite booming considering that electronics is a part of modernization which is the basic need of generation Z. This study aims to measure how far the exposure of Shopee's 4.4 version of Shopee's advertisement is. Mega Elektronik Sale: New Refrigerator, Price Slams 50% on student buying interest. The novelty in this study refers to Youtube's capacity as an advertising medium to influence student purchase intentions as the largest market share of electronic products. The research is structured with a quantitative approach with a survey method. The results showed that 44% of students' buying interest was influenced by the Shopee advertisement version of the Shopee 4.4 Mega Elektronik Sale. The Shopee ad version of Shopee 4.4 Mega Elektronik Sale has a positive and significant effect on buying interest with a fairly strong correlation value, namely 0.663 which indicates that the stronger the advertising intensity can directly increase student buying interest.

Islam contains teachings that emphasize the value of morality in every behavior, including in conducting business activities. Business ethics need to be based on good values in the Qur'an. These good values are respect, protect, and the environment. Along with the activities of UMKM in Indonesia, the potential for natural damage also increases if their business activities do not promote environmentally friendly businesses. Marketing companies that have the necessary values in the era of environmental awareness will attract more consumers. This study uses an approach with analytical descriptive analysis, with the aim of examining the combination of ethical values of Islamic marketing and green marketing in the business of UMKM. The results of the study found that specifically the green marketing concept can be realized in the concept of Islamic marketing ethical values. The two marketing concepts have similarities in social responsibility and environmental value-based marketing. Elements of green marketing that are in accordance with Islamic business ethics values include green products, green prices, green places, and green promotions. The elaboration of Islamic marketing ethics and green marketing shows the commitment of business actors in meeting consumer needs, wants, and desires in the era of sustainable development.