This Community Partnership Program (PKM) generally aims to assist Business Groups in making Serundeng Kepah as a typical Tanjungbalai dish in making this product utilizing marine food or natural resources in Tanjungbalai City. Partners in this PKM are Business Groups in Pantai Burung Village, South Tanjungbalai District, Tanjungbalai City. The problem faced by partner members is the lack of knowledge in managing and utilizing existing natural resources as a product of the Tanjungbalai food development business. The method used to achieve the objectives of this service activity is the method of education, socialization, assistance in product manufacture, and business management on products that have been produced. The results of the activities, an increase in the quality of human resources in knowledge in the management and utilization of local natural resources and business management; Serundeng Kepah Products as Tanjungbalai Specialty Food; and Logo Making, Packaging design and product IPR.

The purpose of writing this paper is to determine and analyze how tourist perceptions of the service quality of tourist areas, tourism attractiveness of tourist satisfaction with estuary. The objective of the research was to analyze the competitiveness of tourist destinations in the North Sumatra region as an effort to expand theoretical and empirical evidence about the structural relationships among constructs the impact of tourism development, environmental attitudes, place attachment, development preferences about destination attractions as the resources, and support for a comprehensive strategy to improve competitiveness objectives. To identify and analyze the development of competitiveness of North Sumatra tourism based on visitor perspectives that reflect the services expected by the demand side, the method of data collection and data analysis used in the research on is the quantitative method of Structural Equation Modeling (SEM). Based on the results of research and analysis of the tourist preference indicators of tourist objects in North Sumatra, it was found that in empowering tourist areas with the development of the image of tourist areas in North Sumatra Province, it is necessary to prioritize the development of elements of tourism image builders that contribute greatly, namely human resource development, security and safety, hygiene and health, preferences and prices, and marketing strategies. In addition, to increase the competitiveness of tourist areas, a business climate policy and sustainability of protection, facilities and infrastructure are needed as well as increased tourist attraction.

This community service program generally aims to increase the income of housewives in processing banana sale products in Sidodadi Village, Beringin District, Deli Serdang Regency. This service has specific targets and outcomes. Specific targets and outputs that will be produced include: One article published through ISSN online journals, Publications in mass print / online / university repository, Increasing competitiveness (increasing quality, quantity, and value added of goods, services, trademarks ), Increasing the application of science and technology in society, Improving community values (arts, culture, social, peace, education, health). The method of approach in the implementation of community service activities, through the method of exposure and discussion, training, assistance, simulation, observation, interviews, field notes, and cooperation with the main objective to improve the economy of the village of Sidodadi Romania through processing banana sale.

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan terhadap perencanaan strategi padad Universitas Swasta di Kota Medan. Populasi dalam penelitian ini adalah Dosen yang ada di Universitas Swasta di Kota Medan dengan Jumlah Sampe sebanyak 250 orang. Penelitian ini diolah dengan menggunakan Partial Least Square (PLS. Hasil penelitian ini terlihat bahwa peranan kepemimpinan akan mempengaruhi perencanaan strategis. Sehingga dalam jangka panjang dan orientasi pengelolaan manajemen pada variabel kepemimpinan akan mampu meningkatkan Kualitas dosen, lulusan dan layanan. Indikator mampu bekerja secara detail   dan kemampuan dalam pembelajaran, perbaikan, dan mencari solusi alternatif dalam variabel kepemimpinan akan mampu meningkatkan Kualitas dosen, lulusan dan layanan dalam variabel perencanaan strategis. Kata kunci : Kepemimpinan, Perencanaan Strategis

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