Abstract-Vision and mission are often considered as an essential part of strategic management. There is probably not a strategic management book that does not mention or explain the importance of these two elements. In history we can find beautiful examples of great visions of e.g. Bill Gates, Steve Jobs or Henry Ford that stay behind companies' success. Based on these examples we often try to analyze how successful vision and mission statements should be created and defined. But there are still some people that remain skeptical on this subject. They see these statements only as formal documents or just another "marketing tool," not a strategic one. There is also often confusion also with distinguishing vision and mission. The goal of this paper is to investigate the role, the attitude and significance of vision and mission statements for enterprises in current environment. It will discuss the experiences and approaches to vision and mission development in the Slovak Republic based on research from 2012. The research was based on gathering of information by questionnaires and structured interviews in companies operating in Slovak Republic from various sectors and on quantitative analysis.Index Terms-Mission, mission statement, vision, vision statement, enterprises in Slovak Republic.

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Abstract. Culture is a central topic of the behavioural studies of organisation. It has an impact on various business areas and business performance. Our intention is to examine the impact of culture on innovation activities of enterprises. Given the large differences in innovation activities and innovativeness in European countries according to different rankings, it is meaningful to explore possible reasons. In this regard, authors of scientific researches explore many aspects, whereas we have focused on the impact of culture. To go deeper into our research, we conducted an analysis of two cultures from one region. One group is represented by three countries: Germany, Austria and Switzerland (AT, DE, CH, respectively). The other group is represented by the Czech Republic (CZ). By undertaking a large-scale questionnaire survey in 2015-2018, we were able to obtain approximately the same sample for both groups, which allowed us to compare and draw conclusions. Both sample groups contained more than 400 respondents, with the first group having 574 and the second group consisting of 419 respondents. The aim of the research was to analyse the impact of national cultures on business behaviour, especially with regard to innovations. The contribution of this article is a comparative study of the in-depth analysis of cultural relations and innovation activities. The main results presented in this study show that cultural aspects in the examined groups have a strong impact on perceiving business partners as reliable, having trust in benefits of mutual cooperation, presenting positive role models or encouragement to innovation and creativity in education. In particular, willingness to cooperate and less anxiety or fear of know-hows being stolen, which is observed in the group of AT, DE, CH companies, may lead them to their position of strong and excellent innovators. Meanwhile, Czech companies and their behaviour are largely influenced by their historical experiences and only starting to move towards a more open innovation culture, with strategic partnerships being a new trend. Keywords: Organization Culture; National Culture; Culture Dimensions; Innovation; Germany; Austria; Switzerland; the Czech Republic JEL Classification: M14; O31; O32 DOI: https://doi.org/10.21003/ea.V169-05 Папула Я. кандидат економічних наук, доцент, викладач, факультет управління, Університет Коменського, Братислава, Словаччина Кохнова Л. кандидат економічних наук, викладач, факультет управління, Університет Коменського, Братислава, Словаччина Папулова З. кандидат економічних наук, доцент, викладач, факультет управління, Університет Коменського, Братислава, Словаччина Вплив національної культури на інноваційну діяльність підприємств: кейс Німеччини, Австрії, Швейцарії та Чехії Анотація. Культура є центральною темою дослідження поведінки організацій. Вона впливає як на ділову активність, так і на ефективність ведення бізнесу. Мета цього дослідження полягає у вивченні впливу культури на інноваційну діяльність підприємств. Беручи до уваги суттєві ві...