Zvezdan Stojanović * uDK 621.396.21:339 ; 339:004.7 pregledni naučni članak MOBILNO POSLOVANJE KAO GLOBALNI TREND usljed velikog napretka u infrastrukuri i u softveru, usljed ogromnog kapitala uloženog u njihov razvoj, te usljed sve većih zahtjeva klijenata za mobilnošću i poslovanjem u realnom vremenu, mobilne mreže bilježe sve veći rast. prema relevantnim istraživanjima, broj mobilnih pretplatnika na globalnom svjetskom nivou je gotovo dostigao ukupan broj stanovnika Zemlje. postoje predviđanja da će u razvijenim zemljama svijeta sa velikim brojem Internet pretplatnika broj pretplatnika koji pristupaju Internetu putem mobilnih uređaja veoma brzo premašiti broj pretplatnika koji mu pristupaju putem personalnih računara. Zato je dugoročnije gledano uvođenje mobilnog poslovanja i pravljenje mobilne strategije za vodeće kompanije koje nastoje da ostanu konkurentne na globalnom svjetskom nivou od presudnog značaja.
Bosnia and Herzegovina (BiH) is a transitional economy which is pursuing membership in the European Union and the World Trade Organization. Key ICT indicators: penetration rates for fixed, mobile and Internet subscribers, for BiH are solid. This good ICT infrastructure allows users to access social media, regardless of whether they used fixed or mobile networks. Social media can be used for different purposes. This paper will show the application of social networks in areas such as tourism, education, marketing, politics and local and state administration bodies in Bosnia and Herzegovina.
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