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The list, nature, and directions in changing the business processes of public corporations due to digital transformation have been determined. The main digital technologies that are used by public corporations operating in the basic sectors of the national economy were grouped. It has been proven that one of the most important criteria for digital transformation is the level of information transparency. A morphological matrix of digital transformation of public corporations has been built and the positions of the latter in the process under study have been determined. Based on the results of the matrix assessment, it was concluded that the most attention is attracted by the digitalization processes in corporations-outsiders. This is because this position is characterized by a high level of digital maturity but a low level of transparency. To ensure a high level of transparency, it seems appropriate for these companies to introduce new digital technologies. This paper analyzes those endogenous and exogenous factors that promote or block the process of introducing digital technologies in public corporations. It was found that at the level of public corporations, there are significant resource constraints, which are manifested in the lack of funds for the introduction of digital technologies. Another significant obstacle is the psychological barriers associated with the unwillingness to use digital technologies in the work process. The generalization of the efficiency indicators of business processes and criteria for factor conditions of digital transformation has made it possible to identify the main components of the system model of digitalization of public corporations. Considering the above, an authentic system model of digitalization of the public corporate sector is proposed. It seems appropriate to use the model to determine the effect of the introduction of digital technologies in the public corporate sector.

Background and Aim of Study: The development of the digital economy has led to the emergence of new terms. The research work focuses on the introduction of the term "digital asset" into the scientific use. The scientific publications and research works on the interpretation of the term "digital asset" have been analyzed, and various fields of its use have been considered. It has been determined that today there is no clear definition and understanding of the term "digital asset". The aim of the study: to substantiate the essence and content of the term "digital asset" on the basis of etymological analysis in the economic and legal aspects. Materials and Methods: To substantiate the essence and content of the term "digital asset" in the economic and legal aspects, the following complex of theoretical research methods has been used: deduction and induction, analysis and synthesis, comparison, generalization, systematization and interpretation of results. Results: The term "digital asset" in the economic and legal aspects has been clarified in the research work. Digital asset is an information resource derivative of the right to a value and circulating in the distributed ledger in the form of a unique identifier. The components of the clarified term have been considered in detail in the economic and legal aspects; the interconnection and interdependence between them have been revealed. Conclusions: The essence and content of the term "digital asset" have been analyzed on the basis of etymological analysis. The use of a complex of theoretical research methods allowed determining the essential semantic features of the phenomenon under consideration, which are characterized by the following four components: economic, legal, information, value. This allowed substantiating the essence and content of the term "digital asset" in the economic and legal aspects, identifying features of the use of this term, as well as clarifying the interconnection and interdependence between its components. Further research will focus on identifying the characteristics of this phenomenon, fields and levels of application, as well as methodological tools.

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