The article is devoted to the study of the accounting paradigm, which is based on global values, priorities of companiesstakeholders and individuals. To comprehend the task, the key values of the global community aimed at its sustainable development are identified and compared with a similar resource of companies and individuals. In the recent years, the significant economic, technological, social and environmental changes have a significant impact on the revision of life priorities at all levels: person — company — global community. The dramatic transformation of global life values that took place in 2020 (and is still ongoing) under the influence of the COVID‑19 pandemic has profoundly and seriously affected the entire life support system of physical and economic entities. All this together determined the need to develop a new value-oriented foundation for building an accounting paradigm. In the course of the study, the authors used methods and techniques of comparative, logical and expert analysis. The authors studied a chronology of the emergence of modern accounting models which is based of generalization of the works of modern scientists in this field. The main purpose of the study was to substantiate the global initial grounds for constructing an accounting paradigm based on a common value characteristic of life support for interested users and economic entities in conditions of uncertainty as well as risks and new opportunities associated with environmental and social changes. Thus, its results caused the justification of the commonality and interdependence of the life activity of an individual, company and society; the necessity and possibility of developing a new value-based view of life support for the accounting sphere. The proposed methods are aimed to improve the life quality in general. They are recommended for the accounting and reporting theory development, as well as to be a basis for improving the quality of the information space of the economy and society.