The study assesses the status and opportunities for the introduction of electronic social services in Ukraine on the example of Zaporizhzhya region. The peculiarities of providing and receiving e-social services based on the analysis of the main models of e-government and individual countries within the selected models: Anglo-American, Continental European and East Asian. The ambivalence in the perception of the population's readiness to receive electronic social services among experts and clients has been determined. The results of the comparative analysis revealed some statistically significant differences in determining the reasons for the slowdown in the process of implementing the provision of electronic social services. The main factors that will contribute to the development of electronic social services are highlighted.