regions is proposed for use as a factor of achievement a level of effective employment. The article analyzes the impact of small businesses on the performance indicators of employment. Conclusions. Small business sector has a number of socially important functions, as well as an effective mechanism for achieving effective employment of the population of the region. However, for the successful implementation of all these features actively promotion of employment in small business in the regions is nesessary. To do this, you must create a comprehensive system of state support of small business in the regions.