Introduction. The sociodynamics of students’ digital capital in the context of an epidemiological crisis has acquired special characteristics. The speed, focus and technologies for the formation of digital capital have changed significantly and are expressed in new content features and characteristi cs of sociodynamics.Methodology and sources. An integrative approach to the study and analysis of the digital capital sociodynamics is used, which consists a set of theoretical and methodological positions in the study of digital capital proposed by resea rchers earlier. An approach to the sociological interpretation of the concept of digital capital, which is characterized by systemic and integrative characteristics, is presented. The formed theoretical and methodological platform served as the basis for c onstructing an empirical research methodology.Results and discussion. Methodological approaches to the digital capital definition as an object of research are generalized. The contradictions and fragmentation in the interpretation of digital capital in private research and the relevance of sociological understanding of the essence of digital capital are shown. The tendencies and trends of the sociodynamics of digital capital during the pandemic have been empirically confirmed.Conclusion. The article presents some trends in the sociodynamics of students’ digital capital in a pandemic: first, the stimulating role of the pandemic in the development of digital competencies; secondly, changes in the direction of mastering digital competencies; third, analysis of the activity and intensity of changes in digital competencies; fourth, the intensification of the development of digital technologies related to the social aspects of interaction in the context of a lockdown.

The article presents the results of an empirical study of the conversion of two forms of capital - human and social in the conditions of private corporations in Russia, China, Spain. In theoretical studies, conversion is shown as a key synergistic moment in the creation of profits and rent. Based on a multiparadigm methodological approach, a methodology has been constructed that allows one to assess the degree of conversion of human and social capital in the value dimension. An analysis of the value networks of employees of corporations in Russia, China, Spain made it possible to draw general conclusions regarding sociodynamics and options for converting human and social capital: unity/harmony of capital; differentiation/disharmony of capital; different ratios of unity/differentiation of capital. Empirical material shows a significant difference in the characteristics of the conversion of human and social capital of Russians, Chinese and Spaniards according to the following criteria: the density of connections in the respondents' value networks; in the weight characteristics of indicators; in a specific manifestation of generalizing criteria - prosperity and team spirit. The proposed strategy for diagnosing capital conversion is of an applied nature and is used in several other studies.

Introduction. The basic theoretical and methodological approaches to the study of the social well-being of the population of megacities as an integral indicator, as well as current trends in the development of new diagnostic methods are considered. The experience of empirical sociological research is presented, showing methodological algorithms for system fixation and processing of the main indicators-indicators.Methodology and sources. The analysis of the theoretical and methodological foundations for diagnosing the social well-being of residents of a metropolis as an integral indicator is carried out on the basis of a set of scientific approaches. They combine the characteristics of objective and subjective indicators in a single research procedure that ensure the integrity of the external and internal characteristics of the object of study.Results and discussion. From the methodological point of view, the diagnosis of social well-being is built as a system analysis of three groups of data. Firstly, the protection of residents of St. Petersburg from social dangers and threats can be measured on the basis of indicators such as environmental threats; harassment due to gender and age; arbitrariness of officials; infringement due to nationality and religious beliefs; arbitrariness of officials; political persecution; poverty; loneliness; crime. Secondly, satisfaction with life is diagnosed by referring to such parameters as attitude to the region of residence; satisfaction with life in general. Thirdly, the degree of social optimism is revealed on the basis of appeal to such parameters as confidence in the future; comparison of the present and past lifestyle; future life forecast.Conclusion. This paper captures an important point in methodological and methodological unity in approaches. In the research methodology, the integral nature of social well-being involves an appeal to theoretical and conceptual principles that are aimed at exploring such unity. Further, the same trend is continued in integrated methods for the integrated diagnosis of social well-being.

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Introduction. Diagnostics of social identification strategies in social groups of various types has not lost its relevance for many decades. In modern conditions, the discussion and development of the methodology and methods of applied diagnostics of identification strategies in small and large social groups receives a new direction of development, thanks to the development of the theory and practice of network methods. This is due to the fact that two multidirectional processes are simultaneously developing in a network society: on the one hand, globalization, which integrates the values of people of various social entities, and, on the other hand, differentiation, dividing the society into many social groups –-social networks, striving to preserve their values and differences. Under these conditions, network diagnosis of identification strategies has several advantages.Methodology and sources. The research methodology for network diagnostics of identification strategies in social groups is formed from a combination of theoretical principles and methodological procedures that combine the advantages of a number of sociological theories: firstly, theories that consider social groups as an object of direct research; secondly, theories, which show the role and importance of identification strategies that influence the success of social identification; thirdly, theories that show the methodological principles and approaches to the formation of technologies for network diagnostics of identification strategies.Results and discussion. Network diagnostics of identification strategies is built as a set of principles and research technologies aimed at collecting and analyzing information about the goals, means and results of mastering patterns of behavior and imitation by members of social groups. Its object is the social mechanism for determining the direction and use of means of mastering standards, assigning these standards and forming behaviors that integrate and include the individual in social groups, achieving on this basis a unifyingcommon, allowing to correlate, compare and unite with groups - to achieve identity. Network diagnostics, formed on the basis of the study of values, involves the study of identification strategies as a process that can be organized in different ways. In the most general sense, these strategies are formed as conscious or unconscious standards, goals and actions leading to the result – identification. Identification strategies in a social group may differ in direction with identification strategies that are proclaimed by organizations within which, for example, small groups appear. These strategies may also differ in the goals and benchmarks of large social groups.Conclusion. There are discusses the theoretical foundations of constructing network diagnostics of identification strategies in the paper, also it contents the empirical experience of using such a technique. A modern networked society is formed as countless small groups arising on a common basis. Network identification diagnostics has several advantages of studying the standards of unity, which allows a purposeful and planned study of the success of identification in social groups.