The article describes the problems of introducing innovations in Russia from the point of view of the development of standardization processes in the field of risk management and the psychological development of the profession of a risk manager. The features of the development of innovative development of the enterprise, taking into account the state of social well-being of people, are considered. Innovation strategy, above all, implies strategic management, as an activity of forming and implementing the mission, the main goals of the company, which guarantee its development in an environment of constant competition and instability. Strategic management is an ongoing process of selecting and executing the organization’s activities, taking into account the social well-being of employees, based on predicting changes in the external environment, predicting problems based on expert decisions aimed at maintaining the company's created advantage.