Speciality of article: 275transport technologies (by road).

Transport organizations act in the commodity sector markets as entities offering specific goods such as transport services that form their own freight transport market, which is imposed on other markets. The state of the freight transport market in Ukraine depends on three main factors. They are foreign trade turnover, gross domestic product and production. When all these indicators grow, logistics also develops along with transport in the line of ascent. The article provides a comprehensive analysis of the freight market in Ukraine. The statistical survey of transportation of products of the economic sectors shows that the distance of cargo transportation is determined by the nature of spatial distribution of specific types of cargo turnover production, as an indicator of the total movement of goods, taking into account their weight and transportation distances. The results of the freight market analysis indicate that it is heterogeneous and can be segmented by quantity, cargo turnover and transportation distance.

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The article analyzes the existing systems of measuring the efficiency of supply chains and proposes a new approach based on a combination of methods for measuring the company's total cost and a balanced system of indicators. The integrated approach proposed in this paper summarizes the indicators of assessing the efficiency of supply chain operation in a complex system that meets the long-term business development strategies of the needs of customers and the needs of society. In it performance indicators first, take into account the impact of all business processes on operating costs, working capital and long-term assets of the supply chain, and secondly, the development of relations with customers, the effectiveness of personnel management and the level of information systems development. To implement an integrated approach to developing key performance indicators, the system combines financial and non-financial, qualitative and quantitative indicators that reflect the state and prospects of the company in a comprehensive and balanced way.

A comparison is made of production and logistics strategies based on Push and Pull strategies and the advantages and disadvantages of their application to the enterprise are analyzed. This makes it possible to make a choice between flow management systems according to the market conditions and the characteristics of internal processes in the enterprise. Was presented a mathematical model of choosing the construction`s principle of production-logistics system of the enterprise and practical recommendations for its implementation. A system of indicators characterizing the efficiency of the production and logistics system of the enterprise has been formed. The following indicators have been identified as key criteria influencing decisionmaking when choosing a production and logistics system: reliability of the supplier; availability of warehouse space; fluctuations in demand; productivity; quality of production. The evaluation of the indicators of JSC "Milk Alliance" showed that at this point in time the production and logistics system of the enterprise most fully meets the requirements of the pushing concept of flow management. At the same time, the analysis provided an opportunity to identify the directions that the company needs to work on in order to further transition to the principles of the pulling concept, namely the need to improve interactions with existing suppliers and search for new suppliers. It is determined that the selected problems at the enterprise are important factors of construction of production and logistics systems on the principles of extraction. Therefore, they can be used as criteria that influence the decision on the choice of production and logistics concept.