The article states that the formation of communicative competence in future specialists in documentation and information activities alongside with professional competence is a measure of educational quality. The skills and abilities constituting communicative competence of a specialist in documentation are listed, including the ability to participate in collective decisions, taking up responsibility, resolving conflicts without violence, expressing tolerance and respect for people of other cultures, languages and religions; living in a multicultural society and others. The main characteristics of didactic games have been outlined (design, roles and responsibilities, common goals, cooperation, teamwork, the presence of competition elements). The article discusses the basic requirements for didactic games which include joint activities and mutual responsibility of participants; contextual use of results; developing creative thinking; involving participants into the dialogue and others. The author discusses the results of implementing didactic games with students of the "Record Keeping", "Documentation", "Information and Analytical Activity" specialities. Qualitative indicators of positive changes have been revealed in the levels of students' communicative competence after using a business game as the basic didactic method. Conclusions state the importance of implementing a didactic game in the communicative competence formation in future specialists in documentation and information services.Keywords: communicative competence; communication; method; didactic game; documentation; record keeping; information and analytical activity. IntroductionModern socio-political, economic and cultural transformations in society enhance the role of information processes in all spheres of public activity, causing a continuous growth of information and documentary support. It requires training of highly skilled and competitive professionals, able to provide qualitative processing of documentary information.An indicator of educational quality in the field of documentation and information activities alongside with professional competence is the communicative competence, which includes the ability and willingness of the employee to participate in collective decisions; to take up responsibility; to resolve conflicts without violence; to maintain and improve democratic institutions; to express tolerance and respect for people of other cultures, languages and religions; to live in a multicultural society and to recognise the difference between people; to efficiently use oral and written communications; to adapt to new conditions (new people, new language means, new modes of action); to learn throughout the whole of one's life; to acquire new knowledge and to realise one's personal potential; to treat information critically; to combine social, collective and individual interests; to stand against racial, ethnic, age discrimination; to protect the interests of the state, etc. (Maksymenko & Zabrotskyi, 2005;Savichev, 2010;Skvortsova & Vtorn...

The purpose of the article is a comprehensive analysis of the problem of personality alienation in cyberspace of the information society, aimed at identifying such behavioral aspects of personality that would indicate the presence of traits, qualities, or criteria of Internet addiction or the likelihood of their occurrence. The methodology of the study was general and special methods of studying the issue, the use of which allowed achieving this goal. The set of applied methods made it possible to clarify the logical sequence, the plurality of areas of influence of the information society on the individual, and the further transformation. The main principle was historicism, which involves the consideration of any phenomenon in its self-development under the influence of various factors. The historical-structural method is used to clarify the features of self-identification in the information society. The historical-system method is aimed at analyzing society as a whole and the changes within it caused by transformational processes. Quantitative methods were used to process the results of sociological surveys and questionnaires, as well as to diagnose the process under study. The scientific novelty of the study is the expansion of ideas about the issue of alienation of an individual in the modern information space. Thanks to a sociological study conducted by the authors, it was hypothesized that Internet addiction can occur not only in adolescence but also the middle-aged people can get into the conditions of transformation of their personality. Conclusions. The beginning of the XXI century was marked by the emergence of the phenomenon of complex psychosocial relations between the individual and the information environment that surrounds him. The extraordinary opportunities that a computer gives to a person, on the one hand, open up a boundless field for creativity, and on the other hand, create and consolidate alienation between people, dramatically change basic values, ideals, and evaluations. The transformation of the individual in the modern information society demonstrates the decline of spirituality, the technicalization of life, and the transfer of priorities to the virtual environment. Keywords: information society, virtual reality, cyberspace, problem of alienation, transformation of personality, Internet addiction.

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