This study aimed to measure agricultural extension service quality in Nubaria region by measuring extension employees' perceptions of the total quality scale components, and farmers' perceptions of service quality scale components. The study was conducted on 20 extension personnel or 76.9% of the total number of extension personnel in Nubaria region (26 Personnel), and 159 farmers randomly selected from two villages in Nubaria region. Data were collected by questionnaire during October 2015. Frequencies, percentages and mean scores were used for data presentation. The results showed that although scores for extension employees' perceptions of the total quality are above average levels for all the twelve components of the total quality scale (75.8% of the total score), this didn't produce an effect upon farmers' perceptions of service quality, as scores for farmers' perceptions of the service quality were below average levels for all the five components of the service quality scale (45.9% of the total score). This indicates a clear gap between the two views of extension employees and farmers about agricultural extension service quality in Nubaria region. Extension employees in Nubaria region need to work hard to close this obvious gap to increase farmers' satisfaction through planning and implementing their extension programs and activities on the basis of farmers' perceptions and needs.
The purpose of this study is to design and validate an index for the criteria of organizational quality assurance of the agricultural extension organization of Egypt (ORGAQUALEX), to be used in the case of implementing quality assurance standards in agricultural extension. By reviewing the available relevant literature concerning quality assurance in service organizations, five key dimensions could be considered as essential components of the proposed scale as follows: 1) institutional and field capacity of extension organization; 2) strategic planning and top management support for quality in agricultural extension; 3) administrative arrangements in extension; 4) culture and efficient of institutional communications in extension, and 5) capabilities of the extension personnel. Sixty-seven statements were concluded based on literature review, decreased to be 66 statements through face validity stage. In order to achieve the study objective, central level extension employees were selected to be the sample of the study, the sample size reached 32 respondents represent 58.2% of the total central level extension employees (55 employees). Data were collected during March and April 2016 through personal interviews using questionnaire form. Percentages, average, standard deviation, Pearson's correlation coefficient, and reliability and validity analysis tests were used for data presentation and analysis. Reliability coefficient (Cronbach's Alpha) was about 0.971, internal validity coefficient was 0.985 and statistical validity coefficient 0.986. By testing the internal validation using Pearson's correlation coefficient, the final version of the scale contains 66 statements divided represent the five components of the scale. 12 for the institutional and field capacity of extension organization; 9 for strategic planning and top management support for quality in agricultural extension; 16 for the administrative arrangements in extension; 16 for culture and efficient of institutional communications in extension, and 13 for capabilities of the extension personnel
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